From political campaigns to music concerts, from award ceremony to road shows, from parties to wedding receptions, all the events require meticulous planning starting much before the event. Events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc are a part of the event managers� job profile to make successes out of them. Event management is an alluring and exhilarating profession. It provides an opening for unleashing one's ingenious potential to a very high degree. There is also a great demand for hark work and effort but at the same time offers enormous scope.�

Event management is a process of organizing a specialized and focused event, for particular prospects, with various reasons. It involves the very old method of management. Visualizing concepts, planning, budgeting, organizing and executing events!

It is a good career option which does not require much investment and offers a lot of independence and flexibility. No formal degree or qualification is required, but the person should have a genuine passion for conducting events, have very good organising ability and be flexible to work for long hours.�

Event managers have to start working at least two months in advance as far as major events are concerned. Most companies approach event managers with a vague idea and budget in mind. It is then entirely up to the event manager to develop, improvise and turn the idea into reality. Becoming an Event Manager entails earning a whole lot more. Though it is not that easy, if you start your own company, the returns will be even higher!

There are a lot of event management companies in Chennai who have an in-house staff of about 30 to 40 people and prefer hiring freelance Event Coordinators and artistes as and when needed. This is a profession which demands high perfection, hard work and a lot of patience

SOWJANYA.S