Are you a right brain person? If you can think out of the box and package persuasive message in an appealing manner, then you could be the next Alyque Padamsee or Prasoon joshi of India. Advertising plays a magnificent role in getting the product or service to the end customer and you as an ad person can be proud that you made it possible. But this is all behind the scene!

People who have a passion for words and visuals and who feel money is not the only aspect of job satisfaction, a career in advertising beckons you. This field is perhaps the highest ranked creative fields and you can have a long lasting career here only when you can produce cutting edge message.

There are numerous ad agencies cropping up in the city and the starting pay for a fresher could range from Rs. 8,000 for copy writers and a little more for visualizes. The client servicing and business development department of the ad agency does not require the same set of skills and the pay is slightly higher.

A career in this field is completely different from the rest in media industry because you need to prove yourself, your capabilities time and again. Giving a master stroke is not all that easy. This requires a good team effort and brainstorming. O&M, McCann Rediffusion, Lintas, Mudra are few of the top bras agencies. Academic background can teach theories but creativity is something which cannot be cultivated. So test yourself for creativity and step in to the ad world.

Advertising plays a noteworthy task in today's cutthroat competition. A career in advertisement is quite alluring and at the same time demanding. Whether its brands, companies, or even voluntary organizations, all of them use some form of advertising in order to communicate with their target audience. It is an ideal profession for a creative individual who can handle work-pressure.�

Are you a right brain person? If you can think out of the box and package persuasive message in an appealing manner, AD world awaits!

SOWJANYA.S