IPL. Cricket only in the background.

Noticed the Chennai Super king�s advertisements in the newspapers? Vijay is upfront and the �super� kings are all but the background. Cricket alone cannot spin money or entertain on its own. So, looking at it this way, Vijay, Nayantara, Hariharan, Sivamani are all not only mainstream artists, but also the main focus of the twenty-twenty.

And the cricketing action is nowhere in the picture. Aggressive marketing?

Many international players are there in the IPL. What is hard to understand is why there is no hype for these players?

So, there is more whipped cream and sprinkles than the coffee itself.