|
The Gujarat Cooperative Milk Marketing
Federation Limited, manufacturer of the Amul brand of dairy
products and ice creams, proposes to sign an MoU with Aavin of
Tamil Nadu to jointly manufacture and market milk products, a
top company official said in Tiruchirapalli.
V J Martin Paul, senior executive (Sales),
said the company would expand its marketing activities in Tamil
Nadu this year in a big way, setting up about 400 retail outlets
this fiscal for ice cream products, in addition to the existing
4,000.
Tamil Nadu accounts for an average 20 per
cent growth a year. Last year, the state saw a 19 per cent
growth over the previous year, against the all-India growth rate
of 21 per cent in the year ended March 31, 2007.
The company recorded sales of Rs 4,300 crore
last year, of which Rs 451 crore was through sales of ice cream
and allied products. Of this amount, Tamil Nadu's share was Rs
25 crore, he said.
Eighteen per cent of the total volume in ice
cream sales was through institutions like star hotels and
restaurants and by catering (parties/weddings), about 20 per
cent.
Launching India's first fitness candy,
Stamina, S Balasubramanian, deputy manager (Sales), said the
candy would be available in orange and lemon flavours at all
outlets in India by June 21-23.
Amul would soon come out with a new product,
'Spanish Delight', a mixture of rasogollah and ice cream. The
product would be launched at the national level before July-end.
The company plans to add five more
manufacturing units in addition to the 11 in various parts of
the country, he said. (Agencies)
|
