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Jump Games, a leading publisher and developer
of games across mobile platforms and a part of Reliance
Entertainment, has announced their mega deal with the most
popular football club in the world – Manchester United Football
Club as their official mobile games partner. Jump Games have
signed an exclusive global deal to design, develop and
distribute mobile games with Manchester United. 2008 will see
six exclusive games based on the football club coming out of
Jump Games' kitty.
The global tie-up and game announcements were
celebrated in London and Mumbai, where a video message from the
club's manager, Sir Alex Ferguson, stated: "Manchester United,
all of us, are delighted in our new arrangement with Jump Games.
I think it's a fantastic venture. And to all our fans all over
the world it's an opportunity to get yourselves involved in it.
"Commenting on the tie-up, Rajesh Sawhney, President, Reliance
Entertainment, said: "Reliance Entertainment is committed to
forefront Reliance Group's foray into the media and
entertainment space. Jump Games' tie-up with Manchester United
brings us a step closer to our core focus on providing quality
entertainment to audiences across the globe. Our belief has
always been in innovation and I think gaming as an industry
holds great promise. With Manchester United on board, we can
look forward to setting global standards in the mobile
entertainment space."
On the occasion, CEO of Jump Games, Salil
Bhargava, said: "We're pleased to be moving into a new phase for
the business at a time when so much interest is focused on the
mobile platform and its development beyond voice revenues. Our
experience in creating and distributing quality content in one
of the fastest-growing, yet cost-savvy mobile societies in the
world puts us in a great position to help brands launch new and
exciting content to entertainment-hungry consumers of mobile
content globally. Our association with Manchester United is the
ideal platform for us to further strengthen our offerings and
reach out to a much larger set of audiences worldwide."
The first of the six Manchester United mobile
games, called MANCHESTER UNITED Word It will be available on all
top operators globally. On the occasion, Manchester United
Director of Media Sameer Pabari commented, "Manchester United is
excited to enter into this partnership with Jump. We believe
that this relationship will allow us to offer market leading
mobile games to our global fan base and will enhance Manchester
United's portfolio of mobile products and services." Jump will
be working on a mixture of mobile games content with Manchester
United, which will reflect the excitement and interest globally
in the team, the club and its players. The games developed by
Jump Games will be
available globally through local network operators.
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