The aggressive pre release campaign and the marketing strategy by the producer Oscar Ravichandran have paid off. The strategy to make use of the huge expectations of the mega movie has met with a big success. The tickets for Dasavatharam, which hits the screens on June 13, have been booked for the first twenty days, according to the theatre sources. This is the trend in Chennai and similar reports are coming from almost all the areas.
K.S. Ravikumar's Dasavatharam, starring the master actor Kamal Haasan, has become the talk of the town. The news from overseas centers is also encouraging. If the trend continues for a few more days, Oscar Ravichandran would get back his huge investment (around 70 crores!) within a month. His plan to release the film on his own has certainly paid off.
Meanwhile, eminent stars and a few media stalwarts got a chance to see the magnum opus of Kamal Haasan. A special show was organized last night in Chennai at Four Frames Preview Theatre. Leading filmy personalities including Kamal's mentor director K. Balachander, Superstar Rajinikanth, Nagesh, Manorama, Sathyaraj, Sarathkumar, Sooriya, Karthi, Jyotika, Radhika, Sibiraj, Jayam Ravi, Jeeva, Sandhya, R.C. Sakthi, Crazy Mohan, Vishal, Srikanth, Khushboo, Sundar. C, Nasser, N. Ram, and many others attended the special show. Everyone was quite impressed by the amazing performance by Kamal in ten roles.