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 Vijay
TV and actor Vijay come together this June; as Vijay TV
celebrates the birthday of the star with a bang on June 22,
2007. A high decibel on-air and on-ground activity called Vijay
Rasigan Express has been planned. Festivities begin June 14,
2007.
On ground
A branded publicity vehicle in
‘Vijay’ style will ply the roads of four major cities - Chennai,
Puducherry, Tiruchirapalli and Coimbatore - from June 14 to June
21, 2007. There shall be photo sessions with life-size cut-outs
of Vijay. A signature campaign on a 1,000 metre-wide canvas
wherein fans and celebrities will wish the star is also planned.
And as an effort to reach out to its viewers, the channel also
highlights some of the key shows like 'Super Singer Jr', 'Kanaa
Kaanum Kaalangal', 'Koffee with Anu', 'Amman TRY Lollu Sabha', 'Kalakka
Povathu Yaaru 3', on this publicity vehicle. On ground contests
and specially branded merchandises are in the pipeline as well.
On air
The fanfare around the Vijay
Rasigan Express; the Vijay look-alikes, celebrity visits both
from film and television and the journey of the Vijay Rasigan
Express shall be showcased as a three-part series from June 14
onwards every Thursday at 10 p.m. Special on-air promotional
activities have been designed.
A trivia contest on Vijay and
Vijay TV will be conducted on SMS/Voice portals. The contestant
scores points on every right answer; the highest scorers win an
exclusive opportunity to celebrate the birthday of Vijay in a
gala bash on June 23, 2007. Contest starts June 14, 2007.
Is your name Vijay?
Viewers with 'Vijay' in any
part of their name can walk into Vijay TV office on the actor's
birthday - June 22, 2007. The first 100 people who produce an
identity proof where 'Vijay' is part of their name get to win
exciting prizes from Vijay TV.
So, with all this excitement
wrapped up in three weeks, viewers have a lot to watch out for
this June on Vijay TV. Vijay Rasigan Express airs Thursdays at
10 p.m. starting June 14.
R Rangaraj
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