|
Real Estate TV, India’s first 24-hour premium TV channel
dedicated completely to real estate - is all set to be launched
in July 2007. This was announced in Bangalore by the channel’s
promoter, Manoj Namburu, CMD of Alliance Group, a Rs 4,400 crore
enterprise. Namburu said though the channel was promoted by the
Alliance Group, it was of and for the real estate sector at
large. The channel involved an investment outlay of Rs 100 crore.
Namburu pointed out that the pan-India, English language channel
was being put together under the advice and guidance of
well-known media personality, Sashi Kumar, by a team of seasoned
media professionals led by COO, T K Vibhaker. The channel will
exclusively offer real estate-related programmes.
It will provide comprehensive,
latest and authentic updates on all aspects of real estate,
including infrastructure, to viewers all over the country, the
South and South-East Asian region and Gulf states where there is
a strong NRI presence, Namburu added.
With news bureaus and
state-of-the-art studios in Mumbai, Delhi-NCR, Chennai,
Bangalore, Hyderabad and Kolkata, a wide information-gathering
network across India, and a dedicated research and analysis
facility in Delhi, Real Estate TV will be the one-stop shop for
anything and everything connected with this industry and a large
number of other industries connected to it, says Sashi Kumar.
He pointed out that by
continually tracking and highlighting the significant emerging
trends in this important sector, the niche channel would become
the most authoritative and sought-after source for real estate
information and analysis.
Vibhaker expressed the
confidence that the channel would break even in a relatively
short time as there were as many as 261 industries directly
connected with the real estate industry, which itself had now
emerged as the largest advertiser. The free-to-air channel will
be available on cable as well as DTH platforms across the
country.
Its main studio in Bangalore
would be manned by hand-picked media professionals with proven
track record as also its studios in other metros of the country.
Real Estate TV will put out 16 top-of-the-hour ‘Realty Check’
programmes live in English every day, Vibhaker said.
Most of the channel’s key
programmes have been innovatively designed to showcase Indian
real estate as never before and provide unique infotainment of a
high order. The programming is geared to meet the expectations
and tastes of the players in the sector as well as the common
householder.
Ajit Bhaskaran, a media
professional with 15 years' experience, is the creative head of
Real Estate TV. Pankaj Saxena, a TV producer and programmer with
over 20 years’ experience, is Head - Programming & Production. M
K Shankar, a senior journalist with over 25 years of
international experience, is the channel’s news editor.
R Rangaraj
|
