'Ippadikku Rose' �Social cause, the mantra garner high TRPs. Vijay TV has time and again proved to be an unique channel. With various innovative and novel concepts, this channel has always been a role model to other channels. Ippadikku Rose is a programme hosted by a transgender person. The focus of the programme spins around a wide variety of social issues including traditions, taboos, rebels and culture.

Rose is a former student of Satyabhama Engineering College who later did higher studies in the US for over three years before returning to Chennai. She is now working for an NGO. 'Ippadikku Rose' is claimed to be a first-of-its kind talk show. The programme has studio audience comprising largely of youths from colleges. Sometimes questions from viewers are also included.

The anchor style: She is intelligent, articulate and well-informed. The way she modulates is commendable. Her fluency in Tamil and English helps her communicate things in a sharp fashion. Looking stunning in a bright designer sarees and matching accessories, Rose, presents a picture of confidence.

Now time to discuss the negative aspects of the show! Are we watching the same old Kaidaiyalla Nijam with a changed host? This time host contributing to the story discussion from personal view point!Another aspect is a doubt if the channel is effectively captilizing on the show and anchor for a soaring rise in TRP ratings.

Definitely this show is a milestone for Tamil media. Optimum utilization of media power! The show has lot of room for improvement if the focus broadens to accommodate various other societal issues out of the bracket of trans gender.

SOWJANYA.S