Spencer�s Retail Limited, India�s largest food first multi-format retailer, re-launched its oldest store in the city at Mount Road. The new-look store was inaugurated by C.K. Ranganathan, Chairman and Managing Director of Cavinkare at 9:30 am in the morning.

The Mount Road store, which has been in existence since 1996, has been completely refurbished to reflect the new brand statement of Spencer�s � Taste the World - which embodies the best that the world has to offer in terms of food, fashion accessories, home and entertainment. This is further reflected in the international store ambience comprising modern day store fixtures, curving signages to provide visual relief, in-store navigational aids and out-of-the-box in-store communication elements ensuring the best overall shopping experience for the Spencer�s consumers.

Speaking at the launch, G. Murali, Business Head - Tamilnadu, said �The Mount Road store has been enjoying the patronage of our consumers for more than a decade now. In fact, this has been one of the best performing stores nationally. With the new international store ambience, wider range and assortment across categories for both domestic and international brands, we are confident of delivering differentiated offerings and experience for our consumers and hence garner further customer loyalty in the years to come.�

Apart from the international look and feel, the store now offers a wider range and assortment of merchandize across food and non-food categories, including a broad choice in imported food brands. The Specialty bays display a select range of international cuisine ingredients (Thai, Mexican, Chinese) while also caters to the regional palates like Bengali and Gujarati delicacies. The other new categories are the range in cosmetics & personal care, home appliances and electronics in addition to the normal categories of cereals and pulses, fruit and vegetables, stationery and toys, etc. A live bakery, Grilled Chicken & Shawarma counter and beach foods are also on the offing for the eager Spencer�s shopper.