Promo videos, contest, brand ambassadors, competition and a lots more to woo more and more people … If you were thinking all this is done by a corporate regarding their product launch, then you could probably belong to the age of test cricket. Its Indian Premier League’s T20 matches taking cricket fans for a joy ride by offering the right package of game and entertainment.

This novel idea seems to have created a mixed wave among all fractions of the society. The glamour of the show has the money, names and last but not the least, the game. The second match of the series of 7 preliminary matches to be held in the city received an exemplary response from the chennaites. Chennai Super Kings Vs. Kolkatta Knight Riders, though was low scoring match, the entertainment it offered proved that T20 is the in thing of the season.

Evidence like the queue in front of the gate 11, of MAC Stadium in Chepauk, in Bells Road on 26th April proves that this format of game has been received with the right enthusiastic spirit by the public. Scorching heat, sultry atmosphere, sky rocketing ticket prices have not dampened the spirit of the game.

Commercialism at its peak, yet it is sheer entertainment with some game. International players, bidding or our bubbly cheer leaders… every ingredient packaged in the right amount has come to serve public a cold dessert dish for the hot summer. All the hype has really reached the masses, families plan a day out for the matches.

Season tickets are also being sold. And hard core cricket fans who don’t get satisfied with one match have booked tickets for series of matches to be held at the stadium. With a strong filmy connection, even non cricketing crowd have been reached to, at a larger extent. Now people call teams as the SRK team and Vijay team.

There are no words to explain the overwhelming response by the crowd in the stadium. Every stand was completely filled. It was a rare sight to see a seat vacant. Was it the controversy that made the Chennai cheer leaders so inactive? Drums Sivamani was at his splendid best.

For a lay man, its entertainment and for a cricket fan its good gaming, for families its summer outing… This gaming has something to offer everyone. The T20 rage has caught on the Chennai public with a vengeance!

SOWJANYA.S