|
 The auto started crawling when we reached the
ever buzzing Panagal Park area of T.Nagar. For people new to Chennai
this must be a situation which will get on to your nerves. The roads
are crowded with people and vehicles, so I looked up to have a look
at the clear sky and to my shock, I was left searching for the blue
tint. Lo, the skyline is unbelievably strange! All I could see were
hoardings of Chennai silks, Saravana stores and other retail barons
of the shopping hub.
Well, this is not the only area of the metro
filled with this form of outdoor advertising. Advertisers classify
the entire city to three sections with the most happening Anna Salai
(Mount Road), Gemini, Anna Nagar, Adyar, Nungambakkam High Road
falling under section A , the most costly area to put up the ads.
Then comes Egmore & Kilpauk which is the B section. The suburbs cost
the least for hoardings and falls under section C.
 It is not just the retail sector which indulges
in hoarding ads. There are many corporate companies which goes
overboard in building their brand image through this outdoor media
of advertising.
This seems to be a lucrative mode to capture the
attention of the consumer on the go. People have no other choice but
to look at these hoardings during the signal halt. “I travel around
25 Kilometers a day to reach my work place. There are around 10
signal halts. I have a good time reading the content of the
hoardings. This is one source which lets me know of the various
discount sales happening in the city” says Srikanth, an IT employee.
 Here is a trivia to end with, the hoarding of
Amul near Spencer complex , Mount road changes almost every
fortnight with a cartoon depicting current affairs. People look out
for this space for a satiating satire.
Sowjanya. S
|
