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 Chennai once the most conservative metro is now abuzz with
activities, especially since 2005 when the IT boom was making a turn
around. IT professionals from all over the country zoomed into
Chennai and increased the head count of the city. This made a dent
in retail market with consumption graph of all and sundry heading
towards North.
Some times it was jovially said that except parents every thing yuou
can buy under the Sun in Chennai and that too in T Nagar. - a busy
commercial hub - probably one of the top most business place in
South East Asia - You name it and get it that's T Nagar.
Gold the magic yellow metal has added color to T Nagar right from
the seventies. It's said you want to buy Gold or any other jewellery
just hop into any of the jewellery showroom in T Nagar and for the
best quality and price its these jewellers who have a say in
Chennai's gold market.
It may be noted that out of the Rs.65000 crores
of volume of the country's trade in Gold, T N's share is nearly 25%
and 40% of the State's gold consumption is from Chennai. India
strongly holds the first position as the biggest consumer of gold in
the world.
Chennai has the biggest gold biscuit market.
No wonder Chennai is getting ready to meet the
challenge of the national bullion with two gold malls One already
come up i.e., Prashant Real Gold Tower a jewelery mall dedicated to
gold, diamond and platinum with a build up area of 1.7 lakh square
feet located at North Usman Road, T Nagar and another coming up at
GST Road - a Souk by Delhi based Aerens which is expected to go on
stream by 2009.
World’s biggest Jewellery Showroom in Chennai
World famous Joy Allukkas is entering the city
with a bang. A shopping experience spread over 70, 000 square feet,
4 floors and three mezzanine floors comprising of more than a
million designs comes to the heart of the shopping paradise. The
showroom located at Prashanth Real Gold Tower, North Usman Road, T.
Nagar will be inaugurated on March 16, 2008 at 10:30 A.M. The gold
section will be unveiled by Mr. Philip Oldan, Managing Director -
Marketing and Jewellery, World Gold Council, London, UK and the
diamond section by Mr. Roland Lorie CEO, International Gemological
Institute, Antwerp, Belgium .
 The inauguration will also witness the presence
of prominent cine stars from Tamil as well as Malayalam cine
industry.
On the occasion of this inauguration, the Joy
Alukkas Group is organizing a grand carnival over a period of one
month from the day of inauguration. The carnival will witness the
presence of numerous stalls comprising of food stalls, tattoo,
mehendi and various other activities. The carnival is being
organized to give the Chennai jewelery shoppers an international
shopping experience and is aimed at being the one-stop jewelery
destination in the city.
The showroom will also enable customers to gain
an insight into the creation of the most sought after commodity –
diamond, featuring a diamond journey through a cave – Mines to
Hearts the first of its kind exclusive Diamond Museum inside the
showroom to allow the customers to understand the workmanship
involved in the creation of the exquisite jewellery. Other
attractions also include jewellery design studio, privileged
customer club, exclusive and private area for individual purchases,
designer and jewellery watches, gemstone consultant, kids play area,
easy access to all sections via lifts and escalators and parking
facilities for over 200 cars.
A sparkling addition to the Chennai City scape
indeed!
S.Raghunathan |
