|
 Keeping
the trend alive, across product categories, from toiletries to
telecoms, hi-fi's to hotels, ready-made to razor blades, everyone
seems to be roping in a "Brand Ambassador" to sell their products
and emphasize their key differentiating elements. When it comes to
talking to today's women and especially the hard toiling mom, it
takes more than just the message, but a characteristic Brand
Ambassador. Today’s mom is the target audience for most of the
products , more so in the Children's' personality development
segment.
Toeing on the same lines, Actress Nadia is roped in as the Brand
Ambassador for the Arokiya milk targeting the vibrant mom. The
campaign projects today's mom who is smart and confident, helps her
family make right choices. On the choice of Nadia, Mr. C.S.Balaji of
Hatsun says,”Nadia was a perfect fit considering the fact that she
embodies the contemporary mom who knows that age old advice does not
work with today’s kids”.
Speaking to media about her first ever
association with a brand, Ms Nadia said “I could relate myself
easily to an Arokya mother; being a mother of two girls which calls
for lot of practical, feet on the ground advice. She also added
“Bringing up a child in this competitive world is more challenging
than ever, given that we live in nuclear family with no extended
support. A child’s success depends on the quality time a mom spends
and the right choices she makes in nurturing the child’s body and
mind.”
The Campaign which kick started on Women's Day
has a slice of life approach presenting solutions to situations
which today’s mom faces in her day to day life. |
