Singapore Airlines launched its exclusive, complimentary services in Chennai for the disabled air travellers to simplify their air travel and keeping in mind the issues faced by them while at the airport. The airline has partnered Chennai based NGO Vidya Sagar to lend its support for the disabled people and to create awareness for the cause.

Present at the occasion was popular film star - Madhavan who championed the cause by wearing a special Blue and Gold Ribbon.

The initiative is set to kick-start with Chennai where Singapore Airlines will ensure that a dedicated escort takes care of the disabled traveller, right from the airport entrance till the boarding area. The airline will also provide a special lounge access for them while they wait for the boarding announcement. Besides this, they will also receive priority baggage tags to cut down their waiting time.

Speaking on the occasion, Mr. C W Foo, General Manager- India, Singapore Airlines said, "Singapore Airlines recognizes the importance of contributing to the communities it serves and our current initiative is a step in that direction. With this, we wish to make a difference in the lives of the differently abled and hope that they will have a pleasurable experience with us".

Meenakshi, Coordinator, Vidayasagar expressed her happiness on the efforts made by the Airlines in highlighting the issues faced by the disabled people, especially while travelling.

Endorsing his support towards the initiative, actor Madhavan congratudlated the airlines and emphasized his support to the initiative.

Along with the services for the disabled at the airport, the airline will soon commence the 'Solidarity Campaign', an awareness drive that would aim at creating an inclusive society for the disabled people.