Scorching
heat, summer
camps,
annoying
power cuts,
longing for
rain, tender
coconuts and
the list
goes on. As
the
temperature
soars up, it
is almost
impossible
to step out
of our house
to enjoy the
summer. With
the 7up
Lemon Fire
Brigade road
show, get
set to cool
yourself
with a blast
of this
lemon drink.
A fire
brigade van
transformed
into a
bright
yellow 7up
mobile van
will travel
through five
different
cities in
Tamil Nadu,
quenching
the thirst
of the
common
public.
During this
expedition a
few men
dressed up
in a yellow
colored
firemen
costume will
help
consumers
get their
fill of 7up
and also
encourage
them to
participate
in various
games and
other
interactive
sessions,
giving them
exciting
prizes in
return. The
games are
pretty
simple and
fun to play;
it involves
chanting of
the brand
name 7up and
quizzes on
simple
things about
the city.
Sanjana
Ahuja, one
of the
onlookers
musses, "the
7up van
looks really
awesome,
just looking
at it makes
one feel
really
refreshed
and forget
the boiling
heat"
The Lemon
Fire Brigade
will visit
popular
youth
hangouts in
the cities
Chennai,
Coimbatore,
Madurai,
Salem and
Trichy from
the 6th to
the 22nd of
June. The
lucky
winners of
the contests
will get a
chance to
win special
7up branded
gift
hampers.
Bharti G