'Travel in Style' - a unique fashion show that was a subtle synthesis of men's apparel and luggage livened up the Witco store recently in the city. The show conceptualized by V. P. Harris, the MD of Witco, and fashion guru Prasad Bidapa, showcased what it takes to 'travel in style'. The show announced the launch of a vast range of men's apparel brands at Witco. Harris says, "The addition of the men's apparel range at Witco widens the options for men seeking to 'Travel in style'.

The show presented the different facets of people travelling in style - from the office goer in his formal clothes and the laptop bag to the funky young dude with the tote and sporty casuals for the relaxed afternoon in the beaches of Florida or Goa; from the casual look of the couple on their holiday in Europe teaming their strolley with ideal summer wear to two young college students sporting the satchel with tees and jeans; from a party hopping couple in their jazzy evening clothes and accessories to a smart working woman carrying a work-like handbag.