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What does pondy bazaar offer in abundance that it attracts mass with and never does it get affected by the promotional messages exhibited by the big stores existing very close by? Is it the variety, solutions, budget needs or the bargain facility. Pondy Bazaar is a market in T.Nagar, in Chennai. It is an important commercial hub of Chennai.

If at all one plans a promotional campaign for Chennai, the numerous bazaars should be given their due share. Bazaar is a persian words which is known as a permenant merchandising area with streets of shops. Pondy bazaar is probbaly the most famous bazaars of the city offering things ranging from clothing to ladies & gents accessories and also is a host numerous eateries. People from all round the city visit this place with a window shopping motive and end up in shopping spree after realising that pondy bazaar is a haven for mix and match mantra.

Saravana Bhavan, Hot Chips, Murugan Idli shop, Adyar Ananda Bhavan, Shri Balaajee Bhavan ,Geetha Caf� ,Ratna Caf� are few of those famous restaurants of this sector. Geeta caf�, Ratna caf� are places which are in existence since 80�s and has seen the bazaar growing up as a beautiful shopping area. But not to forget the existence of the numerous, sugarcane juice vendors and other small time juice stalls which quenches the thirst of the sun dried window shopper.

What can one call the speciality of the market? People poured in their answers amidst their busy shopping. If one person�s calls price an advantages, other immediately says that it�s the variety. Suji, a young media professional quips that , �The best part of shopping in pondy bazaar is the capability of the products like hand bags, accessories and foot wear which could pass off as an high quality branded item. Though these are imitations, one can�t fail to accept the fact shopping here at crucial time (parties, some occasion which demands matching accessories) will save time and money...�

The bazaar having both pavement shops and bigger stores, seem to be known more for its bargain friendly roadside shops.

SOWJANYA.S