Dockers San Francisco, the international lifestyle brand has launched a new range of Timewear, Eyewear and fragrance for Men and Fall/ Holiday '08 collection as part of the Company's plans to become a total wardrobe solutions provider, through its expansion into new luxury concept stores in the country.
Mr. Himansshu Bhardwaj, Marketing Director- Dockers San Francisco in India said "Dockers San Francisco is a complete lifestyle brand, and as an extension to the apparel we have introduced a new range of Timewear, Eyewear and a fragrance for men that captures the essence of the San Francisco aesthetics".
Timewear
The Dockers Timewear is classified into three categories - Khak1s, Mobile & Collection that dress up different occasions
Some of the interesting features of these Timewear include part numeric dial, an ultra slim case, water resistant quality, stainless steel cases, display of date and day, alarm, animation runner for chronograph, back lighting and rotary bezel ring. The range is priced between Rs 3999 & Rs 6999/-.
Fall / Holiday '08 collection:
The Dockers Khak1s concept is heavily influenced by the brand's original khakis heritage, and delivers an overall look of classic casual style.
The Dockers Mobile concept continues its appeal to the active consumers constantly engaged in outdoor activities. Clothes are infused with innovative features that guarantee utmost comfort, practicality and durability including the Never Iron technology, anti-bacterial quality, extra secure/hidden pockets and even embroidered eyelet at armpit for better ventilation.
Women's Apparel : The Indian launch of Women's line in March 2008 from Dockers San Francisco was the first for the brand in all of Asia. The collection offers the Indian women feminine, stylish and versatile wardrobe solutions that combine comfort with a cosmopolitan identity.
The collection is a combination of elegant, stylish and versatile apparel offering great value for money.
The Dockers women's line comes in two categories - Essential and Liberty and includes a complete wardrobe of woven and knitted tops, denim and non-denim bottoms. The range includes woven and knitted tops between Rs 399 to Rs 1999, bottoms between Rs 1499 and Rs 2999; and dresses between Rs 1999 and Rs 3999.
Apart from apparel, the line covers accessories to offer the complete 'head-to-toe look'. The belts are priced between Rs 499 and Rs 999 while bags range between Rs 2200 and Rs 2999 and will be available at all Dockers San Francisco stores and retail chains.
Denim wear: The Dockers San Francisco Fall/Holiday 2008 apparel collection introduces a line of denim jeans, giving today's consumer even more relevant stylish casual wear options to suit his relaxed, easygoing lifestyle. Taking inspiration from the Dockers brand's heritage in khakis and the spirit of San Francisco, its city or origin, the design concept for the jeans captures authenticity and nostalgia particularly in its finishes, to produce an evergreen, sophisticated and desirable vintage-looking line.
In Chennai the Dockers brand is available at:
Dockers
G-135-E, 3rd Phase
Ground Floor
Spencer Plaza, 769 Anna Salai
Chennai - 600 002
Ph: 044-43516330
Dockers
No:9, Ground Floor
Taramani, 100 Ft Road,
Ramagiri, Vellachery
Chennai - 600 042
Ph: 044-45114101