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Get a ride with the 'Roadies'

From the warm beaches of Chennai to the chilly heights of Chail, through villages, small towns and big cities, seven 'Roadies' -- 4 boys and 3 girls -- will journey 40 days, 4,000 kms on four Indian premium sports bikes 'Karizma' to discover the essence of India. MTV cameras will capture these seven Roadies as they eat, sleep and live life on the roads on MTV's first reality adventure show - The MTV and Hero Honda Roadies.

Capsuled in 26 episodes, 'MTV and Hero Honda Roadies', will show how seven 'Roadies' react to situations alien to them. These young adventurers will meet people of all hues, take part in their lives, understand their issues and try to improve the quality of their lives. The masti and mazaa, their tears and fears will all be captured on camera. Will they fall in love, or end up hating each other? Find out on MTV and Hero Honda Roadies when it hits the MTV airwaves in October this year.

Said Alex Kuruvilla, Managing Director, MTV India: "Become a voyeur with the MTV and Hero Honda Roadies. Watch seven young bikers on their awesome journey, their thrills and spills, ups and downs...Wanna be a Roadie? Drop everything and hit the road!"

Said Atul Sobti, Senior Vice President - Marketing and Sales, Hero Honda, "MTV & Hero Honda Roadies are pleased to present a travel and adventure saga, on road. Seven bikers astride the premium sports bike, Karizma, will thunder across the nation, their riding adventures would come to you, week on week only on MTV. The MTV and Hero Honda Roadies is all set for a take off. Jet set...Go..."

For the making of MTV and Hero Honda Roadies, MTV is on the look out for seven adrenaline junkies who are intelligent, articulate and have a penchant for adventure. The seven 'Roadies' will be chosen for their distinctive personalities and skills that set them apart. The participants will find themselves in situations where they have to use their wit, intelligence, common sense, presence of mind, humour, people skills and their resolve to stay on the course.

If you are 18 and above and believe you fit the bill, look out for the Roadies auditions which will be conducted in Pune (July 8), Bangalore (July 12), Chandigarh (July 16) Delhi (July 19) and Mumbai (July 26).

On the toughest ride of their lives, the 'Roadies' will test the limits of their endurance. The journey will exhaust them; educate them about the people and our country, help create bonds and teach them tolerance and acceptance. The option of leaving the journey is open at any point of time, but every Roadie who makes it to the end will win big! Each of the seven 'Roadies' will win a 223cc Hero Honda 'Karizma' and be part of MTV's first reality adventure show!

The 'Roadies' will be flagged off from Chennai on August 15. Hit the road and ride with the Roadies!

For further information

Crystal Dias
MTV India
P - 022 56622424
F - 022 2497 2890/91
Mobile - 98211 38401
email: diasc@mtv-asia.com
Particia Tellis
MTV India
P - 022 56622424
F - 022 2497 2890/91
email: tellisp@mtv-asia.com

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Published on 25th June 2003

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