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"Cricket is almost a religion in India, a binding factor. Plus, we wanted to show our support for the World Cup and thought this was the right way to club the two," says Kumar, Key Accountant Manager. And so there it is, proudly cheering for the Indian team, their new variant of shampoo called 'Naturally Clean'. The 53-foot high banner, with the sachets containing 50 litres of shampoo, was up for the World Cup lung opener on February 9. "It took just a couple of days to make the banner with five persons working on it. The banner will be there as long as India figures in this World Cup," he says. The company has also put up a big television screen at the Plaza, for the India matches. And for every match India wins there will be a special lucky draw. The first half of the India-Australia match saw large crowds, but the situation changed with India's fortunes going down, he added.
The company is also conducting a free hair check up, where the hair strands are magnified and tested for its strength. Free consultation about improving hair growth is also given. Padma S
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Copyright
2008, Chennai Interactive
Business Services (P) Ltd. |
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India bringing back the World Cup might be a big question mark. But people in Chennai don't want to miss any of the action. To cash in on this, Head &Shoulders has come up with a promotional campaign for the World Cup consisting of a big World Cup banner designed with 6,144 shampoo sachets! At Raahat Plaza,
Vadapalani.
And what's more, they have a signature campaign on. A huge cricket bat measuring around 10 ft by 3 ft. The response has been good and this can be seen from the fact that the top sheet has been changed twice since February 9, he says.
