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The viewers will not remain ‘hollow’ supporters of the Indian team but will be able to contribute towards team’s success. This innovation is in tune with Aaj Tak’s philosophy of involving the viewers every time.
Commenting on ‘Jeeto India Jackpot’, G Krishnan, CEO, Aaj Tak said, “It is our endeavour to be the people’s channel, and to air the sentiments of the people. With this Jackpot, we plan to reach out to our viewers and give them a chance to contribute to their beloved cricketer’s success.” How does ‘Jeeto India Jackpot’ work: To become a donor and therefore a part of this fund, all a viewer has to do is to send in minimum Rs 500 to Aaj Tak through a cheque. All cheques must be crossed The cheques must be addressed to: Respondents have to mention their name, address, phone number and pin code on the back of the cheque without fail.
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Copyright
2008, Chennai Interactive
Business Services (P) Ltd. |
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Riding high on the cricket wave, Aaj Tak has introduced a unique concept to motivate the Indian cricket team - ‘Jeeto India Jackpot’. The idea is to create a fund by inviting 22 million Aaj Tak viewers to contribute towards the success of the Indian team. If India wins the World Cup, then the money collected will be distributed equally to the 14 members of the winning team. If they don’t win the cup, the money will be returned to the donors.
