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Amaron has established its reputation as the technology leader and has become the benchmark for quality in the auto battery industry. The Amaron Hi-life automotive battery is a product of the collaborative efforts of engineers at Johnson Controls Inc. USA, and Amara Raja. This zero-maintenance product incorporates the latest technological advances in the field and is on par with batteries manufactured and marketed in developed countries. A fully charged, factory-activated battery, Amaron provides extra high starting performance and power at any temperature and is specifically designed to suit Indian roads and climatic conditions. Amara Raja has redefined the way auto batteries are sold and serviced in India.
"We are delighted to launch Amaron Hi-Life? and are confident that it will be well received by customers in the UAE" said Mr Jayadev Galla, Executive Director, Amara Raja Batteries Limited. "We have partnered with CARS the leaders in providing automotive care in the Middle East, and are certain that our partnership will garner positive results. Our brand Amaron Hi-Life?, is a superior product with a competitive edge that incorporates the very latest technology available internationally." Keeping in mind the needs of the customer, Amaron Hi-Life? provides extra high starting performance and power at any temperature and is specifically designed to suit roads and climatic conditions in the Middle East. Affordably priced, Amaron Hi-life? automotive batteries are engineered for excellence in Amara Raja's ISO 9001 and QS 9000 certified plant in Tirupati (India) using time-tested world-class technology. Mr P S M Habibullah, Joint Managing Director, CARS said, "We are committed to delighting our customers and believe in offering them the best that is available in our market and globally. With the introduction of Amaron Hi-Life? Batteries, we have strengthened our portfolio of quality products and we believe that Amara Raja will bring in high performance and durable batteries to our market. We are also certain that in the years to come the brand will become part of your lives." Every Amaron Hi-Life? battery comes with a 24-month warranty, including a comprehensive 12-month free replacement warranty against manufacturing defects that commences on the date of purchase. Amaron Hi-Life? Hi- Life is available throughout UAE and will be supported by a 24 hours help-line which will be provided by CARS Trade. About Amara Raja Batteries Limited
Johnson Controls Inc., a Fortune 500 company, recorded gross sales of USD 20.1 billion for fiscal ending September 2002. Johnson Controls has two major divisions, each of them a global leader. Automotive Systems Group (ASG comprising of seating systems & batteries) and Building Controls. Johnson Controls Battery Group, the global technology leader in batteries is the largest supplier of automotive batteries in North & South Americas with major market share from OEMs like DaimlerChrysler, Ford, Honda, Nissan and Toyota. Johnson Controls also manufactures powerful after-market brands like DieHard, Duralast, Energizer, and Eveready & Interstate. About CARS "CARS" (Computerized Auto Repairs and Services) established in 1978 in Dubai is a landmark in the automotive care business in the UAE. CARS is the first computerized automobile garage established in the Middle East and has a network of leading one-stop service and maintenance centers based in Deira Dubai, Al Quoz Industrial Area and Ras Al Khaimah. CARS handles a range of activities including repairs and maintenance and refurbishing of vehicles, trading of new and used vehicles, taxi services, public transport services, car rentals and trading of various car care products, paints, spare parts, body parts, lubricants and various brands like Leader Thinner, Amaron Hi-Life? Batteries etc. Media Contact
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Copyright
2008, Chennai Interactive
Business Services (P) Ltd. |
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Amara Raja Batteries Limited, the leaders in standby VRLA batteries in the Indian Ocean rim, announced the launch of Amaron Hi-Life?, the first zero- maintenance automotive batteries for passenger cars UAE on May 21, 2003. The company has tied up with Computerized Auto Repairs and Service (CARS), leaders in one-stop service and automobile care and pioneers in computerized garages.
Amara Raja Batteries Limited, an Amara Raja-Johnson Controls Company with 26% equity from Johnson Controls is the technology leader in the Indian storage battery industry and the leading player in standby VRLA batteries. Amara Raja is the technology leader in the Indian storage battery industry, and ranks 10th in the world for standby VRLA batteries. In India, Amara Raja is the preferred supplier to major telecom MNCs, like Siemens, Lucent, Alcatel, VSNL, and Indian Railways, besides a host of companies in industries such as power, oil & gas and UPS systems. Amara Raja supplies automotive batteries exclusively to Ford, General Motors- Opel diesel vehicles, DaimlerChrysler; and preferentially to Hindustan Motors, Telco, Mahindra & Mahindra, Ashok Leyland, Honda, Fiat and Swaraj Mazda. The Company manufactures a range of industrial and automotive batteries marketed in India, South East Asia and Europe.
