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The activity will cover almost all major colleges, market places, malls and youth hang-outs. While Close Up Lemon Mint toothpaste gives 'Teeth so clean that you cannot hide', Nokia 3650 is equipped with a camera. Hence, clicking beautiful smiles is the thought behind this contest. In fact, it is even more innovative in the sense that people's vote on the Close Up Internet site will decide the six best smiles in each metro. So watch out for the 'Close Up Lemon Mint - Nokia Smiles' Van doing the rounds in Chennai, generating lots of excitement and asking people to 'Smile'! Photographs of each person clicked for the contest would be hosted on the www.closeupuniverse.com. Visitors to the sites will be asked to vote three best smiles in the city and the top 'SMILE' in each city would win a Nokia 3650. The other two winners will receive an exclusive gift hamper from Close Up and Nokia 3510 handset.
On the launch of the contest, Gautam Advani, Head, Marketing and Corporate Communications of Nokia said, "We are happy to partner with Close Up in launching this innovative campaign in India, which 'connects people through smiles'. Both Nokia and Close Up are brands that have a youth appeal along with being leaders in their respective fields". Contact:
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Copyright
2008, Chennai Interactive
Business Services (P) Ltd. |
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In an exciting new contest, Close Up Lemon Mint and Nokia have come together to say
'Do Close Up Smile, Jeeto Mobile'. The 'Close-Up Nokia Smiles Contest' unites the unique properties of Close Up Lemon Mint and Nokia 3650 to click over one and a half lakh "smiles" in a month in greater than hundred locations in each of the six metros -- namely Mumbai, Bangalore, Chennai, Hyderabad, Kolkata and Delhi.
Commenting on the contest, Sanjiv Kakkar, Category Head, Oral Care, Hindustan Lever Limited said, "Smile is one element that connects everyone. The Close Up Nokia Smiles Contest is a natural fit to our Close Up Lemon Mint variant as the variant stands for "teeth so clean, that you cannot hide" and hence makes your 'smile' look attractive. With this six-metro tour, we hope to further strengthen our connect with our consumers in one of the most consumer friendly manner".
