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Equipped with the all new 1.3 ROCAM petrol engine, the model features triangular front fog lamps, 13”alloy wheels, rear spoiler, body side mouldings, clear lamps, high-mounted stop lamp and distinctive ‘Finesse’ badging. Interior refinements include new luxurious leather and fabric synchro seats, power windows, power steering, two-in-one audio system, electric boot release and looped pile carpets. The ‘Finesse’ Limited Edition also comes in three stunning colours: Panther Black, Infra Red and Machined Silver.
Speaking on the occasion of the “Finesse” launch, Randy Shockley, Vice-President - Marketing, Sales and Service, Ford India Limited said, “At Ford India, there are no boundaries. We are continuously evolving the Ford Ikon to ensure it remains India’s most fun-to-drive and stylish C-segment car. The “Finesse” Limited Edition is a special value product offering which will create a real buzz with consumers as it delivers high levels styling and feature content”. Vinay Piparsania, Vice-President, External Affairs and Director, Sales Operations said, “Ford Ikon NXT has witnessed a strong buyer demand since its introduction in January. Our sales doubled during the month reaffirming our having met customer’s expectations. With “Finesse”, we continue the excitement by offering greater value to our customers through continuous product enhancements.” The Ford Ikon NXT range is available across the nation in 67 cities through 82 Ford dealer outlets. In 2003, as the new car launch the Ford Ikon NXT has raced way ahead to emerge as the leader in the mid-size segment. Ford India plans to sustain its leadership position by targeting over 20 per cent market share during the year with the Ikon NXT range. Following the 2003 Budget the prices of Ford Ikon NXT range has been revised, as stated below.
Contact: Sharmistha Ray Ghosh
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Copyright
2008, Chennai Interactive
Business Services (P) Ltd. |
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Ford India increased the level of excitement around its Ford Ikon NXT range when it unveiled the “Finesse” limited edition model. The model is guaranteed to deliver more to the market with its long list of standard features, unique interior treatment and show stopping looks.
