|
 Mattel is all set to wave a magic wand across India with the launch of the much-coveted Harry Potter collection. The Harry Potter range includes a wide range of products across all categories - games & puzzles, role-plays, action-figures and play-sets, with an appeal that transcends age. The entire range is already available in leading toy-stores and retail outlets across 10 cities in India.
Based on the J.K. Rowling Harry Potter book series, the Harry Potter collection allows children to imagine and experience the magical world of Harry's life at Hogwarts with empowerment, friendship and adventure. The Harry Potter range in India is available across a wide price spectrum starting from as low as Rs.199 and going
up to Rs.3999.
Announcing the launch, Sangeeta Talwar, Managing Director - Mattel Toys India Ltd. said, "Mattel is very excited to launch the Harry Potter collection in India, which captures in imagination of children and adults alike. It will allow children to relive the magic of Harry Potter in their own homes. The Harry Potter phenomenon has already caught up in India and we are confident that our wide range of Harry Potter toys will only add on to the excitement.
In recent times, Harry Potter has seen one of the biggest successes in the entertainment world, encompassing the whole gamut of books, movies and toys. The J.K. Rowling Harry Potter book series have been published in 115 countries and in 28 languages with more than 18.4 million books in circulation in the U.S. alone. In India already 250,000 books have been sold till date.
 Commenting on the importance of toys in a child's overall development, Ms.
Talwar further adds, "Toys, as you know, have a great role to play. They spark young imagination and inspire creativity - the single most important reason for the progress of the human race with all its inventions and creations. 'Imaginative play' uses the same part of the brain area as creative thinking. Toys helps a child to 'Imagine what could be' & take the child beyond himself."
Mattel is the master toy license of the Harry Potter toy collection, one of the most anticipated entertainment properties of the year. In the first wave, during Spring 2002, Mattel will introduce book-based products from
J.K.Rowling's first book, "Harry Potter and the Sorcerer's Stone." The second wave of products will be based on Warner Bros.' movie and will be available when the movie is launched in India. The entire Harry Potter collection is available across the following categories in India:
Action figures: Collectible figures that come to life and let kids play out all their favourite scenes from the movie. Each figure comes with a wizard's trick and casting stone. The Quidditch team includes Harry Potter, George.....the Wizard collection includes Voldemart, Geriphook.....the Slime series includes Malfoy, Hermione and other familiar characters from the movie.
 Play sets: Kids can re-create their favourite scenes from Harry Potter and the Sorcerer's stone" and watch them come to life with magical movements!! For example, Slime chamber play set...kids can enjoy some slimy fun with the giant slime-oozing snake; Hogwarts school........opens to music revealing eleven rooms of play. The play sets are attachable; thus the whole world of Harry Potter can be recreated!
Games and Puzzles: A book that opens into board games called Chapter Game Assortment, levitating lessons can be acquired through Harry's Levitating Challenge. There's more........Quidditch Card Game. Whomping Willow Game, etc.
Girls and Role play: For wizards in training that want to fly on their very own flying broom, Nimbus 2000 is available......the magical broom that has electronic vibrations and sounds that give the sensation of flying!!
Mattel Toys (India) Ltd., a wholly owned subsidiary of Mattel Inc, is a worldwide leader in the design, manufacture and marketing of child products. A leader in the branded toys segment, Mattel has a strong presence in the toy categories. With over 500 different toys currently available in the market, Mattel's portfolio in India includes world-renowned toy brands like Barbie, Hot wheels, Scrabble and Star Beans. Mattel is committed to improving and enriching the lives of children and parents by developing and launching innovative toys and learning aids that aid child development.
With headquarters in El Segundo, a city adjacent to Los Angeles, California, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world. The company employs approximately 29,000 people worldwide and has an annual revenue of nearly $6 billion. Mattel's international portfolio includes world-renowned brands like Barbie, Hot wheels,
Fisher-price, Scrabble, View Master, Matchbox, Little People, Rescue Heroes, etc.
For further information contact:
Bhavana Menon - Genesis PR
Tel: 044-825 1978
Fax: 044-825 1983
E-mail: bmenon@genesispr.com
Published on 24th
April 2002
|
