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Little India

View from New Jersey

Faraway from the bustling cities of Chennai and Mumbai, there is a vibrant sub-population of Indians thriving in regions of New Jersey, America.

In one such region, called Edison Township, there are several thousands of Indians, and consequently that part of New Jersey is now being commonly known as Little India. Specifically, one road - Oak Tree Road - has become ‘Little India’. Little India is home to numerous stores, ranging from south Indian specialties, to jewellery stores, to authentic Indian restaurants and such.

The restaurants in the area cater to every type of Indian taste possible. From Gujarati food - which can be found in Sukhadia’s, to Tamil food in Swagat and Saravana Bhavan, to Mumbai pleasures that can be found in Khasiyat or Chowpatty.

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The crowds at Saravana Bhavan are both inside the restaurant and outside as numerous patrons await their turn to sample the special thali, or the quick meal. Venugopal, from Edison, New Jersey, who was a customer enjoying Saravana food, said, “We like the food here. They are maintaining it here the same way like in Chennai.”

Nagarajan, a native of Texas, said, “When you come to NJ, don’t miss Saravana’s.”

Another customer, Shyam from South Brunswick, NJ, added, “This is just like in Chennai.” Finally, the recipes of Madras have made it to this continent restaurant style. Saravana Bhavan gives a very homely feel and provides very good food. Shyam continued, “Edison is very much Indianised. Feels like India when you explore here.”

Indian good is not the only thing that is plentiful in Little India; there are a number of other stores. Jewellery shops line the road on both sides, offering their customers everything from simple 22 k necklaces and earrings, to the precious stone items like diamonds, rubies and emeralds.

Rukmini Polepalli, said, “Sri Jewels specialises in custom jewellery,” along with offering the navratna, mangalsutra and other jewellery. Rukmini is the owner of Sri Jewels, located at 75 Middlesex Avenue, Iselin, NJ.

One of Rukmini's customers - Priya Babu, said Sri Jewels has a “great collection...particularly the thalis (mangalsutras) and the earrings are exceptional”. Priya and her family are frequent customers at Sri Jewels.

Sri Jewels is only one of several jewellery stores. The other jewellery stores around nearby include Virani Jewels, Maharani Jewels, Raj Jewelers, Maa Durga Jewelers, Nina Jewelers and Sona Jewels. In addition to the traditional jewellery stores-there are a handful of gem stores that specialise in valuable and beautiful collection pieces, these stores include Abson Imports, Balaji Corals and Pearls, and Aabhusan Jewelers.

Inside the store Just Jewelry, customers examine costume jewellery sets, earrings, necklaces, and bangles in every colour of the rainbow. Manisha, an employee there, said, “The store owner is very nice…he treats us like family.”

Another employee, Krishna, in the middle of showing customers some bangles and sets, added, “I like working in jewellery stores.” Krishna elaborated further that, “Edison is good, it’s colourful, and there is a big Indian population here.” Basically, you don’t miss India when you are here, because it feels like India.

Kalpana Patel, a customer purchasing bangles, said, “I like the collection here. I can match it to my sarees very easily.”

Of course, where there are jewellery stores, you know that clothing stores are never far behind. Saree Bazaar is one of many Indian clothing stores that line the street. In addition to Saree Bazaar, you have Maharani Fashions, Chikansarees, Kanha Collections, Binny Silks, Khajana Fashions, Libaas Fashions, Shagun Fashions, and Shoba Fashions.

Each of these stores has a unique perspective to Indian fashion. Chikansarees specialises in chikan sarees, or hakoba sarees that many women admire. Binny Silks can offer you the brocades and zari sarees that women love to look and then buy. Sarees are only one item. Door-to-door you can find sales on salwars, lehengas, and the hottest item of the season - short or long sleeved kurtis.

Lakshmi Venkat, looking at sarees at Saree Bazaar, said, “I need to find several sarees. We are having an Indian wedding in America. And, Oak Tree Road allows me to do that. I can find sarees in every colour of the rainbow. I need to start shopping — I have lots to buy — lehengas, salwars and ghagra cholis.”

Aside from these, Little India is also home to a handful of makeover shops. From Falguni and Neeta’s to Payal Beauty parlour, men and women can make themselves over from haircuts to eyebrow waxing. You can come into Edison looking like something, and you can leave it completely different, decked out in new ensembles from head to toe.

Lastly, Little India also consists of grocery stores. After all, you cannot create mouth-watering Indian recipes without the Indian ingredients. Subzi Mandi, Patel Cash and Carry, Apna Bazaar and Dana Bazaar, and many others offer dals, fresh veggies, fast foods and more.

Sweta Patel, a visitor to Subzi Mandi, said, “You can find all sorts of Indian groceries here. Toor dal to chapatti and unique Indian vegetables like coriander and white pumpkin.”

Vasantha Reddy, picking up dals, added, “There is a big collection here. You can make all Indian cuisine by finding the right dals, right spices, everything.”

Little India’s stores boast all sorts of special deals that cater to all types of the population, Indian and even the interested Americans. You would need to spend more than one day if you intend to see everything. No matter what you are looking for, colour, size, and design - -you can find it in the avenue of stores that compose Little India.

A day in Edison can consist of a makeover in one of Little India’s beauty parlours. Then a visit to any of the numerous fashion stores to reinvent your wardrobe. Finally, a visit to the delicious restaurants will put you in a truly Indian mindset, despite the fact that you are 10,000 miles away from Mumbai or Chennai.

Visit Little India and you too will see what all the fuss is about. However, be warned - parking is hectic particularly during the weekends, so go early — stay late and most importantly — Enjoy Yourself!! ?

Priyanka Narayanan
More on Variety Published on May 15th, 2007


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