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A recent ‘usability study’ of 121 most popular websites in the country, conducted by online research consultancy firm JuxtConsult, credited Shaadi.com for being the Best Practice Website in India. Shaadi.com has been adjudged the matrimonial portal with the best practices, achieving a score of above 95 percentile.
Commenting on this recognition, Vibhas Mehta, Business Head of Shaadi.com, said, “We are elated and humbled by this recognition on a national platform. It is a reflection of our commitment to providing a simplified, trusted and proven matrimonial services website.”
The online research conducted by JuxtConsult reveals that only 26 (or about 1 in 5) of the websites are truly ‘customer-responsive’. Of the 26 highly user-friendly sites identified, 12 stood out to form the benchmark or the best ‘practised group’. Shaadi.com is featured amongst these 12 websites.
This evaluation and classification of the top 121 highly popular websites in India in terms of their customer responsiveness and download times was done by JuxtConsult as part of its study to measure and calculate ‘User Friendliness Index’ (UFI) of these websites. All the 121 sites were measured on the 32 individual usability criteria to arrive at the comprehensive usability index, or UFI of each website. Only 26 of the 121 most popular websites in India were able to qualify to be tagged ‘User Friendly’.
To make the study more comprehensive and representative, the top 5-6 websites from 23 popular online categories were included. The top 5-6 websites from each of these categories were selected using a combination of the Alexa traffic ranking data and the user preference of these websites as measured through a large online Internet survey conducted by JuxtConsult in May 2006 under its ‘In Asia Online 2006’ study.
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