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Writing may seem a simple task, but except for those who have the innate gift, it can be quite difficult. Actually the simpler a piece of writing looks, with easily understandable words and short sentences, the better its quality. Creative writing is usually a representation of free flowing thought, but the bulk of writing that has to be done, whether it is a short letter or a long presentation needs some thinking and planning.

Here are some tips for better writing:

• Know the purpose. Think.
• Use familiar words. Use the right word.
• Keep sentences short. Keep paragraphs short.
• Prefer simple language to complex language.
• Avoid repetition, except to strengthen an idea.
• Use active verbs. Write more like you talk.
• Use terms your readers can picture.
• Link to the readers' experience.
• Convey help. Write to express and not to impress.
• Don't have 'I' or 'We' trouble. Use the big 'You'
• Put yourself in the reader's place. Consider his/her feelings.
• Have a good beginning, middle and end.
• Picture the people you are writing to.
• Use positive terms. Forestall misunderstandings.
• Be specific. Illustration is a good tool.
• Be clear, complete, concise and correct.

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