Advertising provides an attractive and lucrative opportunity and it is expanding its horizons today to such an extent that employment opportunities for many levels of people on the hunt to carve a sizeable chunk for themselves. With the change in life styles advertisements are becoming an essential part of anything and everything you touch and the scope for employment is becoming vaster by the minute.

Advertising is not limited to the print medium, radio, television or hoardings alone. It is spreading to ever so many avenues of life like advertisements through newer and newer media and also like contests and competitions.

Good and appropriate music, effective script, attractive visuals go to make a good advertisement.

Any Ad agency has two major sections. Creative and Accounts. Copywriters, visualisers, art directors and similar other creative people make the Creative Department. Accountants, Customer Relations executives, Media Relations Executives etc. fall into the other section.

Copywriters:

There are three levels of copywriters - the trainee, the senior and the Chief copywriters. The trainee copywriter is entrusted with basic functions like proofreading and other minor editing jobs. The Senior or Chief Copywriters involve themselves in co-ordinating with several other departments of the customers and collect data on the product to be advertised and then decide the right kind of focus in which the product is to be shown. They develop the theme, explanation and the title and finalise them. 

Visualisers and Art Directors

They should know the details of the scenes to be shot and also all the studio related work. The Art Directors play an important part in giving a shape to the theme that has been developed and present it in the most effective manner possible.

Media Relations Executives

They decide the format of the advertisement and also play a big role in introducing the products to the market.

Qualifications

Creativity is the basic requirement. Apart from this, a Masters degree in English literature and/or a postgraduate diploma in Journalism would help an entry into this lucrative field, a great deal. Many colleges have Advertisement as their main subject of teaching. Those who are qualified and talented in fine arts would find a ready demand in the field.

As far as Accounts is concerned, the person should be familiar and with accounts as well as marketing.