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 ING Vysya Life, part of the world’s largest
financial services provider ING Group, unveiled The Big Book of
Little Geniuses, a compilation of children’s creative
expressions. The book marks the grand finale of a school contact
programme that the Life Insurer launched earlier in November.
The contest ‘I want to be a star when I grow up’ was designed to
support the launch of its latest children policy – ING Creating
Star.
Speaking on the occasion of the book launch,
Mr. L Murli, Regional Vice President for South, ING Vysya Life
said, “The school contact programme was designed to recognise
and promote young talent in leading metros like Chennai. Such
platforms provide young minds with an opportunity to develop
their creative skills. The book is a manifestation of their
expressions and we hope to realise these dreams through our
initiative.” announced the launch of its new product ING
Creating Star Education Guarantee Plan.
ING Vysya Life had also launched a
nation-wide Creating Stars a school contact programme, to
commemorate the launch of its product. The school contact
programme, meant for school children in the age-bracket of 4 to
10, invited them for a drawing painting and essay writing on the
theme of, ‘I want to be a star when I grow up’. The programme
was carried out across major high schools and esteemed
educational institutions in the city. Over 15,500 000 school
children from twenty fifteen five schools in Jaipur, including
schools such as Kendriya Gyan Vihar, Tagore Public School,
Children’s Academy Vidyalaya CLRI, Assan Memorial, Gill Adarsh
Matric, CSI Bain, Chinmaya Vidyalaya and many others
participated in the contest from Jaipur.
E Santhosh (Kendriya Vidyalaya) and Karthik Varun (Chinmaya
Vidyalaya) were adjudged as the city winners in the essay
writing category. V Gnasekharan (Nazareth Higher Secondary
School) and M Saipavan (Chinmaya Metric) were announced as the
city winners in the painting category. Felicitating the winners
with an ING Creating Star single premium policy of Rs. 50,000/-,
Mr. L Murli said, “ING Creating Star is designed to help
customers fulfil their responsibility of providing quality
higher education to their child, which is absolutely necessary
to give them a head-start in today’s competitive environment.”
Other winning entries received a certificate of excellence.
The Big Book of Little Geniuses is a compilation of 400 entries
of essays and paintings, short listed based on a selection
criterion. The final selection process involved two levels of
judging. The first level of jury included qualified teachers
from various educational institutions and entries were evaluated
on parameters like – content, writing skills, choice of career,
creativity, neatness, thought process etc. The panellist short
listed 1,200 entries.
The second level of jury included renowned professors and
artists who further short listed the top 400 entries. A raffle
draw was also announced to identify the final four winners. Jury
members included Mr. Madhan, Cartoonist and Professor Laxmi from
St. Patricians College. Winning entries will be displayed at an
exhibition by ING Vysya Life at a later date. Students, whose
entries are selected, were felicitated with a certificate from
ING Vysya Life.
Cartoonist Madhan suggested that these children's inherent
talent in drawings and paintings can be channelised by
conducting training programmes.
- S. Raghunathan
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