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“At Royal Enfield, our endeavour is to offer products which provide unique motorcycling experience through their power, riding comfort and distinctive beat. The new Bullet Electra provides a much more comfortable ride through a new seat and superior suspension system featuring gas filled shock absorbers for the first time on an Indian motorcycle. The unmistakable beat of the bike has now got a meatier resonance to it through the new technology glass wool silencer. The transistor coil ignition and a bigger magneto improve the performance of the electricals and the 3-dimensional graphics on the tank add a distinctive look to the new Bullet Electra. It represents our commitment to our customers to consistently provide new and exciting products", said Siddhartha Lal, CEO, Royal Enfield. The new Bullet Electra comes with a 350cc 4-stroke single cylinder engine and will be available in four exciting metallic colors viz. mica dark blue, dark silver, rivera red and magic black. It will be introduced in the market shortly. Royal Enfield, a unit of Eicher Ltd., is a part of the Rs.1,350 crore Eicher Group that has diversified business interests in auto engineering. Besides power bikes, the group also manufactures, markets and exports commercial vehicles (Eicher Motors), tractors (Eicher Tractors) and auto-aggregates and components.
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