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Kitchenworld, the renowned brand of Italian modular kitchens from the house of Bohra Kitchens, has unveiled three new ranges of Italian modular kitchens - Aran Cucine, Denovo and Tutto - catering to the premium, mid range and economy segments respectively. The ranges are brought out in association with Aran World, the leading label in Italian modular kitchens.

Unveiling the collection at the Kitchenworld showroom here, Rajesh Bohra, Managing Director, Kitchenworld explained, "At Kitchenworld, we have an exhaustive range of imported kitchens. each of which includes a host of models, colors and finishes. Besides, our ranges cater to all pockets, while at the same time staying high on quality. What makes it more appealing for our customer is that she does not have to compromise either on personal taste or space limitations given that there are myriad options to chooses from."

The collections spell class while at the same time emphasizing on the convenience factor. The styles featured in the collections include contemporary, traditional, eclectic, classical and designer. These styles are available in a host of colors and finishes thereby throwing up an endless list of alluring options for the customer. Depending on the range, the kitchens are suitably priced.

In Chennai, these kitchens are available at the Kitchenworld showrooms at Egmore, Anna Nagar and Gopalapuram. In other cities, the kitchens will be showcased at exclusive Kitchenworld boutique outlets.

Conceived in 1993 by Rajesh Bohra, the Chennai-based Bohra Group has made rapid strides in modular kitchen retailing ever since its inception. Promoted under the Bohra Kitchens Pvt. Ltd. banner, the company was the first to introduce European modular kitchens in Chennai and soon became the only company in India to showcase and market the complete range of leading Italian label in modular kitchens - Aran World, under the Kitchenworld brand.

Today, Kitchenworld has a strong presence in the south with four boutique showrooms in Chennai. It also has showrooms in Delhi, Indore and Mumbai. A showroom in Bangalore is due for launch in March 2004. Besides, franchisees are being identified in Hyderabad and Kochi. The company plans to open atleast 30 stores across India by 2006. Once these stores are in operation, the turnover is expected to touch Rs 5 crore.

Aran Cucine based in Italy is part of a Fortune 200 company called MASCO Corporation, with a turnover of over $9 billion (above Rs. 45,000 crore). This association enables Aran to constantly upgrade their technologies on a regular basis and introduce cutting edge designs every year.

RR