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Korean giant Lotte has launched a product
targeting college students in particular in Chennai - Lotte Chill
Pillz - a cool and zingy gum. The city-wide campaign targeted 10,000
students everyday in a unique promotional exercise through
fun-filled events in various colleges.
Games like Chill Pillz wheel of fortune, an
improvised version of the world-renowned game, Truth or Dare, did
the rounds. Crazy Dares like drinking a cocktail mix of coffee-sambhar-cool
drink, guys getting made up with girly products and making prank
calls to professors were sportively done by students. The buzz
activity, another teaser game, gained more mileage among the
students.
The programmes were aimed at boosting product popularity among
the target group, and were successfully conducted at quite a number
of colleges in the city. Lotte Chill Pillz launch campaign is on for
the next few months in Chennai. Keep watching, your college might be
the next party floor.
Lotte Confectionary Co, Korea, acquired Parry Confectionary Ltd in
2004 and this combination resulted in the massive giant Lotte
Confectionary India. Lotte Confectionary's main line products are
Lotte Spout - centre-filled chewing gum, BooProo - centre-filled
bubble gum, Coffy Bite, Choco Pie Caramilk, Lacto King and Coconut
Punch.
R Rangaraj
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