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Continuing to empower Indians to explore new
possibilities on the Internet, Rediff.com India's leading online
community portal has announced that it will focus on regional
user generated content on its recently launched multimedia
social content sharing platform - 'iShare' (http://ishare.rediff.com)
by providing a separate video channel only for regional content.
The initiative will help regional users to
share and enjoy rich multimedia regional content and help to
overcome the mindset that multimedia content on the Internet is
only in English, said Manish Agarwal, vice-president, Marketing,
Rediff.com, adding that an internal study conducted by
Rediff.com showed that there is a need for more services with
regional language capabilities to improve Intemet usage. The
current Internet usage is limited on account of limited services
designed to cater to the needs of the masses.
With the growing awareness about the
unlimited possibilities on the Intemet, the regional channel on
iShare will provide users with a platform to express themselves
in audio visual manner and participate in forming local
communities, which are bonded by common interest and passions,
Manish said.
He added, "The success of regional content on
mobile phone has already changed the way users consume digital
media. Technology adoption is no longer a barrier with today's
generation and we are confident that with regional video channel
on iShare, users will find a new avenue to express themselves
and form regional communities and explore new possibilities."
"This initiative will also open up a new
platform for our regional partners to tap the large audience
using multimedia content in regional languages."
To make the platform easy to use, iShare
comes with a very light and easy to use utility tool which users
can instal on their PCs and upload multiple files even at
low-speed without having to worry about the source of the file.
For example, users will be able to upload pictures and videos
made on mobile phones, digicam, digital camcorder and music from
MP3 player like iPods.
With multimedia entertainment on the Internet
expected to be one of the fastest growing segments online,
regional content channel on iShare is part of Rediff's strategy
to offer every Indian consumers a complete online offering for
their videos, audio files and pictures, including the unlimited
storage advantage on rediffmail, he said.
Rediff.com has taken into consideration all
elements of protecting user's content and privacy rights.
R Rangaraj
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