 Mauj Telecom Wimbledon mobile partner
 Mauj
Telecom, the leading mobile value-added services provider, has just served an ace. In partnership with the All England Lawn Tennis and Croquet Club, Mauj Telecom has launched an exclusive Wimbledon Mobile portal. This partnership has been facilitated by IMG Media. The multi-modal portal is available on SMS, voice and
WAP/GPRS.
Tennis buffs can catch match schedules, score updates and Wimbledon news by sending ‘WIMBLEDON’ as an SMS to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available on this live. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on
www.mauj.com on the Net and on wap.mauj.com
on GPRS/ edge phones.
The content also includes 2005 Championship Round-Up and 2006 Championship Preview.
Throughout the action-packed Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.
A separate zone is being built featuring ‘101 Golden Moments of Wimbledon History’ which features videos and images of some of the most memorable moments at Wimbledon, including the historic tennis battles between Martina Navratilova and Steffi Graf, John McEnroe and Bjorn Borg, Andre Agassi and Goran Ivanisevic. Pete Sampras’ epic seven victories and the fierce battles of the Williams sisters will also be there.
Andrew Wildblood, Senior International Vice-President of IMG Media, said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world.”
On the occasion of this momentous partnership, chief executive officer of Mauj Telecom, Arun Gupta, said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cellphone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk and wap.mauj.com portals. With this we bring the best tennis action to the 90 million mobile consumers in India.”
 MAUJ TELECOM is part of the People Group, which also owns leading Internet brands such as Shaadi.com, Astrolife.com and Fropper.com. Mauj is the #1 MVAS company in India and its WAP portal wap.mauj.com is the leader in the mobile gaming, mobile music, mobile video and GPRS/EDGE/WAP space in India. Its shortcode
7007 is one of India's leading SMS portals.
Its voice portal 5057007 Mauj Talk is the first cross operator voice portal in India. The company boasts of one of the strongest management teams as well as infrastructure in this industry and currently employs approximately 160 people in its offices in Mumbai, Delhi, Chennai, Dubai, London, and New York.
Intel and Sequoia Capital recently invested in Mauj and the company is rapidly emerging as the mobile consumer brand for South Asians worldwide. With a catalogue of 100-plus mobile games, including blockbusters like Diffuser, Against All Odds as well as Multiplayer Bluetooth games like Temple Combat and Beyond Speed Limits, content from Mauj has done very well amongst operators and portals in Asia-Pacific. It is already distributing its content and applications through 50-plus operators and portals worldwide. It is now expanding aggressively in Europe and the US.
Mauj develops services on all leading platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode.
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