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The tennis Good Earth Super Series 2007 opens in
Chennai on September 1, 2007. Organised by Havas Sports, the five-city,
six-tournament event is in its launch avatar this year. The first
edition of the series spans Chennai, Hyderabad, New Delhi, Bangalore and
Mumbai in that order. The Good Earth Super Series aims to promote young
talent below the age of 16 and groom them to be internationally
competitive at an increasingly younger age, its spokesman said.
To qualify for the tournament finale, players would
need to participate in a minimum of three of the five tournaments that
are a part of the Super Series.
Akin to the 'ATP Masters', the grand finale will have
the top eight players from each age group compete for the ultimate
honour of becoming the Good Earth Super Series Champion 2007. The grand
prize for the winners includes a fully-sponsored, three-week tennis
training camp in France followed by four tournaments in their respective
age groups across Europe.
Around 350 entries have already been registered for
the Chennai tournament qualifying rounds. The tournament will be held at
the SDAT Tennis Stadium in Nungambakkam. Sign-in for the qualifying
rounds for boys and girls in the under 14 and under 16 categories will
be held on Friday, August 31 between 12 noon and 2 p.m at the stadium.
The sign-in for all the main draw players for boys and girls in the both
age categories will be held between 12 noon and 2 p.m on Saturday,
September 1. All players will be eligible to sign in under only one age
group.
Moving from city to city, the Good Earth Super Series
is set amidst plenty of on-ground activation designed to create
awareness around tennis as a sport, the need for health and fitness in
one’s life especially the need for a healthy, nutritious and
well-balanced diet. The unique Fungama event, scheduled for September 9
between 2 p.m. and 6 p.m. at the SDAT Tennis Stadium is designed to give
children an all-encompassing day of fun, excitement and celebrity
attraction with Vijay Amritraj expected to be present for the occasion
to interact with the children. Other exciting activities will be
conducted to create a true carnival atmosphere for all present.
Each of the five cities will also have its own large
format school contact programme that takes the spirit of the associated
brands and the game of tennis to the targeted children. A poster
campaign across 100 schools, followed by the Jetix Hardest Hitter
contest in 50 of the 100 schools has been launched.
The Tamil Nadu Tennis Association is playing an
active role in helping Havas Sports spread communication around the
tournament to popularise the tournament and call for entries in the
interior markets that have a strong tennis focus.
R Rangaraj
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