 Shahnaz Husain launches Fair One
 Shahnaz Husain, the queen of herbal care, and Elder Pharma, the renowned pharma company, announced in Chennai the launch of ‘Fair One’ in Tamil Nadu. This is the first time that Shahnaz Husain has entered into an association with a pharma company.
Shahnaz says hers is the only company of its kind to the extent that her name has become the brand over three generations. She has been the brand ambassador for her products. Shahnaz feels that the timing is just right to enter the mass market, as she has already established brand loyalty.
According to Shahnaz, "Fair One has been developed after years of extensive research and is specially designed to address the need for a naturally fair and radiant skin. Natural ingredients, like saffron, honey, apricot oil, cucumber and lemon distillate have been expertly blended to perfection, using the latest techniques. The cream answers the cosmetic needs of the modem woman, who has less time, but aspires to look and feel good about herself."
"Technically superior and 100 per cent safe, Fair One removes tan, counteracts sun damage and prevents moisture depletion. It not only de-pigments but also nourishes and restores damaged skin cells. It ensures long-term benefits by sustaining and maintaining a healthy, flawless skin," she said.
Dr. Anuj Saxena, director, Elder Pharma, concurs, "We are delighted to be associated with a globally reputed herbal and Ayurvedic brand like Shahnaz Husain and are actively looking forward to expanding our skin and beauty care portfolio with the launch of Fair One. Being a pharrna company, we are in the best position and more equipped to add value to a herbal care product."
Adds Anuj, "The total skin care market is Rs 2,000 crore, of which the fairness market is approximately Rs 750 crore and is growing. The recent years have also seen the trend of the metro sexual man and nowadays both men and women are focusing on grooming and maintaining themselves, and at the same time, questioning the safety of their skin and beauty regimes. We realise the potential of the skin care segment and see the need for reliable skin care products and hence Fair One."
Fair One will be available at cosmetic retail counters all over India. Packaged in an easy-to-use tube, it is priced at Rs 56 for 50 gm and Rs. 29 for 25 gm.
Shahnaz Husain
 Shahnaz
Husain, the pioneer and leader of herbal beauty care, has achieved unprecedented international acclaim for her practical application of Ayurveda, the ancient Indian system of herbal healing. With a burning desire to recapture an ancient heritage and a crusader’s zeal, Shahnaz has taken India’s herbal heritage to every corner of the globe, creating an international market for Indian Ayurvedic products. Today, she heads the largest organisation of its kind in the world, with over 400 franchise clinics worldwide.
As leaders in product innovation, the Shahnaz Husain Group has evolved more than 380 formulations, founded on the principle of 'Care and Cure'. The Shahnaz Husain formulations consist of highly specialised products for skin, hair and body care, as well as the treatment of specific problems. The ingredients comprise herb, flower and fruit extracts, essential oils and other natural substances, known for their beneficial effects on the skin and hair.
With state-of-the-art manufacturing and R&D units, the Shahnaz Husain Group's long expertise has given it an edge over others in the sophisticated formulation of products. During the last three decades, the group has acquired a global presence, with counters in leading international stores and a worldwide network of franchise clinics, shops and spas. The group has gone global with its Ayurvedic Spas, on the lines of the Spa at the US island of Saipan, off the Pacific Coast, and the spas in Toronto and Athens. A Spa Collection is also ready to be launched.
The Shahnaz Husain Group has received several international awards for quality, including the Arch of Europe Gold Star Award, Global Quality Management Award and the Golden America Award in New York. Shahnaz has also received the World's Greatest Woman Entrepreneur Award from Success magazine of the US, becoming the first woman in 107 years to receive the award. She recently received the Indian IMM Award for Top CEO, and Ayurvedic Ambassador for 2004.
R Rangaraj
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