Pantaloons, a leading lifestyle store, has announced a three-week-long festival named 'She's U' to celebrate today's woman, in Chennai. The grand festival across the cities of
Mumbai, Pune, Kolkata, Delhi,
Hyderabad and Chennai is being organised to recognise today's woman who has become an integral and powerful part of the family as also making a mark by herself. The celebrations are spread over a three-week period and various in-store activities are being held to make every woman walking into the store feel very special!
The festival has been planned keeping today's woman in mind; thus every woman who walks in will be "pampered" with gifts, discounts & offers and free services. To make the visits more memorable and value-added, various talks and events pertaining to women have been organised like fashion shows, nutrition & fitness expert talks and debates. Added to this are activities like free makeovers, mehendi, nail art, hair braiding and many more such things within the store.
Sanjeev Agrawal, head - marketing, Pantaloon Retail (India) Ltd, said, "We at Pantaloons recognise today's woman as being an individual with a mind and preference of her own. The 'She's U' festival is planned to ensure that our esteemed women customers feel very special and participate in various in-store activities and come out more confident, attractive & happy with loads of gifts and sweet memories. On a broader scale, it is our endeavour to continuously add value to our consumers' shopping experience and this festival is a step in that direction."
Pantaloons is also enhancing the store look, with better decor and ambience. "Thus, every woman who walks into the store will feel elated and happy to visit the store. Along with all the above initiatives, the best fashion wear is available in the store for the woman to choose and buy from. The festival encourages women to participate in the events when they visit the store so that there is a sense of belonging and long-term bonding between the store and its customers. Surely, along with the latest trends in fashion that is available at the store such events and festivals reinforce the need for a good shopping experience," Agrawal said.
Pantaloon Retail (India) Ltd is today recognised as one of the pioneers in the business of organised retailing in the country with a turnover of Rs 650 crore in the financial year ended June 2004. The company is headquartered in Mumbai with zonal offices at Kolkata and Bangalore. It has presence in lifestyle retailing through 13 Pantaloon Family Stores and a newly opened mall, Central in Bangalore. In value-retailing, it is present through 10 Big Bazaar discount hypermarkets, 17 Food Bazaar large-sized supermarket stores with over 1.1 million sq ft of retail space across Kolkata, Mumbai, Thane, Pune, Hyderabad, Bangalore, Nagpur, Ahmedabad, Kanpur, Chennai, Gurgaon (Delhi) and Nashik. It has plans of adding 3 million sq ft of retail space with Pantaloons, Big Bazaar, Food Bazaar and Central Mall, by 2005.
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She's U fest in Chennai
