 GRT launches Silversmith
 'GRT Silversmith', the all-new exciting concept of showcasing contemporary, ethnic silver jewellery from all over India and the leading silver fashion capitals of the world, comes to you from the house of GRT, Chennai's jeweller since 1964. It is aimed at reaching out to the young woman - catering to the demand for trendy, fashion silver jewellery, which is light and easy on the purse.
G Rajendran, chairman, GRT Group, G R Ananthapadmanabhan and G R Radhakrishnan, managing directors, GRT, have established a unique fashion identity for the most versatile of metals - silver - and dedicated a luxurious display space of 3,000 sq ft for the emerging 'woman in a hurry' group of shoppers.
 Ananthapadmanabhan said a working woman or a college student may not want to wear expensive stuff, especially keeping in mind security considerations. Further, wearing heavy jewellery during the day time will be cumbersome. Therefore, the concept of light and inexpensive jewellery appeals to the young women of today, he added. Silver jewellery lends itself as a fashion accessory to dress up the sober office attire. Coupled with the low investment and minimum-security factor, this will be a wonderful 'hit' with women today, says
Ananthapadmanabhan.
GRT Silversmith is located independently, adjacent to GR Thanga Maaligai. It has two floors of visually pleasing showroom space. The comfort element is the GRT guarantee of superlative customer service and quality in
jewellery.
 Its designers have created and reproduced an exclusive range of jewellery to suit every occasion and budget. The range of necklaces, earrings, rings, bracelets, anklets, odiyanams, hair ornament, traditional and modern, bangles come in pairs, intricately crafted silver or silver with semi-precious stones, beads and minakari work. GRT Silversmith has introduced, for the first time in Chennai, and perhaps in India, modern jewellery concepts from leading fashion capitals in the world.
The exotic and iridescent 'mother of pearl' collection from Japan heads the collection list which also features pendant sets, earrings and rings set with iridescent, multi-hued, synthetically created mother of pearl.
 Also made available at GRT Silversmith is the world famous Murano miniature glass sculptures set in silver crafted especially in Murano, Italy. The 'Silvia' collection from Italy is a trendy range of bracelets and chains and anklets in silver adorned with multi-colour beads, a must-have fashion accessory for young teens. 'Taarash' collection features contemporary chic jewellery in clean, simple elegant lines that make an ideal fashion statement with western and Indo-Western attire.
GRT Silversmith offers unusual collections made from glass, jute, ceramic, beads, handmade silver, stainless steel and other unique materials. The traditional collections include temple jewellery, antique-finish
jewellery.
 GRT Silversmith carries a line of exclusive silver gift options, finely crafted gifts for the corporate desk and wall spaces, elegant homes and for overseas travel.
GRT Silversmith is located at 136, Usman Road, T Nagar, next to GRT Jewellery Saving Scheme Section. Phone: 2434 5072, 2434 5062, 2434 5052.
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