 GRT-ICICI Great Gold Rush winner
GRT-ICICI Bank have announced the winner of the Hyundai Santro bumper prize of The Great Gold Rush.
GRT, Chennai's leading jeweller since 1964, in association with ICICI Bank Ltd., successfully conducted The Great Gold Rush, a consumer reward initiative exclusively for GRT shoppers.
Padma Varadharajan was the winner of the brand new Santro car. Her prize-winning slogan was '3 people can go wrong, 3,000 people can go wrong, but 3 generations can't go wrong!'
The Gold Rush slogan contest, a test of skill and creativity, saw ove 2,500 entries, said G R Ananthapadmanabhan of GRT. The criteria for selection were relevance, rhythm and
humour.
He also gave away second and third cash prizes of Rs 5,000 and Rs 2,500 respectively to S D Sivakumar and Selvi
Danashekar.
The contest concluded on January 31. GRT shoppers were invited to use their ICICI Bank debit and credit cards for purchases of Rs 5,000 and above to participate in the Great Gold Rush scheme.
Also on every purchase of Rs 25,000 amd above using ICICI Bank debit and credit card, the customer got a hand-crafted silver bowl from
GRT.
GRT and ICICI Bank have partnered twice earlier, apart from this scheme during 2005-06 with consumer reward initiatives. The Thanga Pudayal and Shop Swipe & Ride schemes conducted in August and October were a great success with fabulous customer response, said Ananthapadmanabhan, adding that the next campaign would be launched in May-June this year.
R Rangaraj
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