 Revolving diamond ring
 Shree Jewellery, The Temple of Gold, one of Chennai's leading jewellery stores, has introduced a three-tier, rotating ring! The dazzling light reflected
by the two tiers as they rotate is worth taking a look at! This forms part of the new diamond section.
It has also
introduced a Dream Diamond Saving Scheme.
All you have to do is fill in a form and choose a scheme that suits your requirements and you can buy your dream diamonds in the near future. There
are schemes ranging from Rs 500 to Rs 10,000. Just deposit the required amount for 15 months. In the 16th month, you can buy jewellery worth the
total amount paid + bonus + incentive. Sales tax is borne by
Shree.
 Srinath, area manager, Diamond Trading Corporation (DTC), says the Indian diamond jewellery market is already worth Rs 7,800 crore. Since the
launch of DTC's operations in India a decade ago, the emergence of the diamond jewellery as top of mind, most preferred choice has been simply
phenomenal. The consistent marketing of diamonds through the 360 degree approach, with advertising and the right communication has ensured that
diamonds have been constantly in the news.
This has led to the following positive factors:
1) Diamond jewellery (DJ) acquisition growth by 55 per cent
2) In 1996 only 13 per cent preferred diamond jewellery; a decade later 56 per cent prefer diamonds.
3) Retail outlets selling DJ have multiplied six times.
4) Retail investment in DJ increased 10-fold.
5) Average stock of DJ has doubled from 11 per cent - 23 per cent.
6) This year the diamond jewellery market in India has shown a 19 per cent growth.
7) The Chennai market grew by 11 per cent last year.
R Rangaraj
|
