ANUSHKA UNISEX SALON, L'Oreal's first collaboration salon in South India, was opened in T Nagar
recently. This launch of L'Oreal Professional collaboration salon in Chennai's T Nagar area marks the presence of the world's number one professional haircare brand in Chennai's prime area.
The salon is owned by Shibani Vasundaran, a specialist already in the salon business for over 10 years and who has been trained internationally on the latest hair cutting and coloring techniques.
Spread over a spacious area of 3,000 sq.ft., this salon has a trendy and modern ambience. The equipment, chairs and backwash stations have been imported from 'Maletti' in Italy. The international feel is complemented with staff well-trained by L'Oreal Professional Technical Experts, bringing to the city an experience which is similar to any top salon one would visit anywhere in the world. The salon has been designed by Chennai's very own architect, Satish Kumar.
This salon has 12 unisex working stations for hair and promises to offer complete hair and beauty solutions. It has been designed to offer its customers a lot of open space beautifully complimented along with very modern ambience.
Beauty specialist and promoter of the Anushka Unisex Salon, Shibani Vasundaran said, "Gone are the days when the visit to a salon was the privilege of a restricted few. Today, women and men are in a highly competitive mode and the 'look good, feel good' factor is a necessity, given the pressure cooker mode of competitive performance, day in day out. Besides, there are other occasions,.professional or personal,.where the need to make a lasting impression is imperative. Conservative Chennai is turning into a trendy city with a huge influx of Indians from other parts of the country, not to mention foreigners such as Koreans, Japanese, Americans among others. Beauty salons such as ours now service such exacting demands and provide world class looks, which support our customers in all their endeavours day after day, week after week. No wonder, L'Oreal Professional sees vast opportunities in opening such collaboration salons".
In L'Oreal Professional's endeavour to develop the Indian salon industry and bring it at par with the international standards, the concept of Collaboration Salon was born. L'Oreal Professional acts as a one-stop shop to help the existing salons and new promoters to set up international standard salons. The concept is to bring in the activity of working of a salon, especially the hair section into the open. These salons are unisex and located in high traffic commercial areas with a transparent facade. The equipment in these salons is at par with the best in the world. The staff are thoroughly trained by L'Oreal Professional Technicians and is always abreast with the latest international fashion trends by way of L'Oreal color collections and frequent training with foreign hairdressers brought into India. L'Oreal Protessional also helps in running these salons as successful business entities as well.
Key Aspects of L'Oreal Professional Collaborative Salons are:
1. Choosing of location: L' Oreal helps the promoter choose the right location for the salon; L'Oreal Professional have a panel of real estate consultants to carry out this activity.
2. Interior Designing: L'Oreal Professional has a panel of interior designers who are experts at designing international quality salons. Most of these designers have had international exposure as well.
3. Sourcing of Equipments: L'Oreal Professional is in a tie-up with the leading Italian manufacturers of salon equipments. These equipments are sourced through special agents in the country and at special prices for these salons.
4. Training of Staff: L'Oreal Professional Creative Training Manager and technical advisors are responsible for keeping the skills of the statT unmatched.
5. Marketing Activities: L'Oreal Professional designs special activities for these salons to gain a foothold in the industry.
6. International Fashion: As L'Oreal Professional is very closely associated with creation of the fashion trends originating from the fashion capital of the world, Paris,.the collaboration salons are always abreast with the latest trends worldwide. The company every year organises at least ten to fifteen workshops by calling in the best of foreign hairdressers belonging to the leading hairdressing chains like Tony & Guy, SAKS and Frank Provost to India.
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ANUSHKA UNISEX SALON IN CHENNAI
