 New perfumes
 SFP Sons (India) Pvt Ltd, one of the leading manufacturers and exporters of perfumes and cosmetic products and incense sticks from MEPZ, Tambaram, has launched ‘Crazy Moments - Christian Monica’, designed by Christian Provenzano in association with his wife, Monica, a former model.
Dinesh S Patel, managing director of the company, said in Chennai that the Crazy Moments perfumes designed by internationally famous Christian Provenzano will be manufactured and marketed by SFP Sons (India) Pvt. Ltd.
SFP Sons is one of the leading manufacturers and exporters of perfumery compounds, essential oils, talcum powder, hair oil, room freshener and incense sticks. It actively collaborates with leading fragrance-compounding houses in France, Germany and UK, to meet the needs of consumers in various regions both domestic as well as overseas. The company has got well-established overseas market in the Middle-East, Malaysia, Singapore, Egypt and Nigeria. It has also started catering to the Indian market through reputed distributors in almost all the states in the country.
The procured raw material is processed and manufactured in three areas
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alcoholic products
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non-alcoholic products &
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personal care products,
under its four major brand names viz. Ahsan, T Aibah, Silent Valley & Tara, which are offered in 50 fragrances in the attar (non-alcoholic) range and 35 fragrances in perfume and toiletries. In the attar range, the packing sizes available are 1, 3, 6, 8, 20 and 100 ml and in the spray section, packing sizes available are 30, 40, 50, 60, 70, 85, 90 and 100 ml. The fragrances offered are mainly Oriental, floral, woody, and current European preferences. Moreover, its personal care products under brand Tara are offered in talc as well as hair oil in four different ftagrances, Patel said.
The company has two production units located in an area of 81,296 sq. ft. It is keen to enter the markets in the US, UK, France, China and Japan.
SFP Sons (India) Pvt. Ltd is a 100 per cent EOU located in MEPZ-SEZ founded in Chennai in 1992. “In India, we have 600 distributors and our products are available in more than 60,000 outlets all over the country,” Patel said, adding that over a period of 13 years, the company has developed 976 products of which quite a few are extremely successful.
In the last 10 years, it has sold 12.5 million units of ‘Ahsan Attar Full’, designed by Christian Provenzano, who is the director of CPL Aromas, France. He has rich experience of over 30 years in creative perfumery. He bas created a lot of successful fragrances like Yardley and Jasper
Conran.
Monica, Christian’s wife, is a business graduate from Columbia. She was an active model for 10 years and has modelled for products like Yardley, Max Factor, Dromatics and Siveta. She has always been fascinated by perfumes and has been an inspiration for Christian’s creations.
Christian said he loves India very much and wanted to make exclusive fragrances for the Indian market. That is how ‘Crazy Moments - Christian Monica’ developed.
Dinesh Patel said Crazy Moments - Pour Homme - is a distinctive and well-balanced fragrance for men, while Crazy Moments - Pour Femme - is sophisticated, sensual and extremely feminine.
The third variety, Crazy Moments - Night, has fresh aromatic fragrance for men. Crazy moments - Magic is pure and addictive sweet floral for women.
These perfumes will be available at all major outlets at MRP Rs 900 for Crazy Moments Pour Homme and Crazy Moments Night and MRP Rs 925 for Crazy Moments Pour Femme and Crazy Moments Magic.
The products were launched in Chennai for the Indian market by Christian and Monica.
R Rangaraj
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