 Arrow's latest store opens in Anna Nagar
 Arrow, a leading premium men's wear brand, has announced the launch of its latest store in Anna Nagar,
Chennai.
Spread across 1,600 sq ft, the store is a fine combination of consumer expectations, convenience, international design and aesthetic appeal. On offer is Arrow's Fall Winter 2006 collection for men and women across its Premium, Classic, Sport and Urban categories. The store will also showcase Arrow accessories such as ties, belts, cufflinks socks, caps and bags, thus ensuring that the consumers experience the full width of Arrow's merchandise, including innerwear.
Commenting on the launch of the store, Janak Dave, Business Head - Arrow, said, "The store is very contemporary, refreshing and creates a complete shopping experience for our discerning consumers. Chennai is a very important market for us and we are promising our customers the very best - in fashion, comfort and style.
Customers will also be offered Arrow's unique value-add services like Bespoke services, 24-hour response and Aristocracy-the loyalty programme at this store."
Designed by Italian designer Renato Grande, the collections at Arrow are luxurious, stylish and comfortable. Having designed for Arrow for over seven seasons, Renato has given Indian men and women timeless elegance in classic designs.
Designed to reflect the spirit of Arrow, the store is contemporary and chic with a fine balance of steel, wood and stone.
Arrow already has 53 free standing stores present across the country and was the first brand to launch specialty apparel stores in the country. Currently displaying the latest Fall-Winter collections from Arrow Premium, Urban and Sport for men, the store also features Corporate and Urban wear for women.
In Chennai, Arrow is present through three distribution channels: multi-brand outlets (Hi Style, Rex Fashions LMB Textiles); large format department stores (Lifestyle, Globus and Shoppers Stop) and through exclusive outlets in malls (Spencer Plaza & City Center).
The Arrow flagship store is located at A-80, 3rd Avenue, Anna
Nagar, Chennai.
Arrow has also recently forayed into the women's wear market. Through the years, Arrow's expertise and continuous monitoring of fashion trends and customer needs has put the brand at the forefront of the ever-changing apparel market.
R Rangaraj
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