 VLCC's New Look centre
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 VLCC, India's largest and most preferred slimming, beauty and health brand, launched its 'New Look' centre in Chennai on February 16. Situated on Poonamalee High Road and spread across 3,000 sq ft, this centre offers scientifically worked out packages and beauty services for men and women. This is VLCC's 4th centre in the state and the 78th centre countrywide.
The launch of this centre is in line with VLCC's plans to expand exponentially in the south, said its chairperson Vandana Luthra. The company plans to open eight new centres in the south in the next four weeks in cities like Thiruvananthapuram, Mangalore, Chennai, Bangalore, Visakhapatnam and Calicut, among others.
"By March-end 2005, the company plans to have 100 operating centres across the country," she said. The company is already a Rs 100 crore organisation.
VLCC has been in Chennai for over six years now and has helped people reduce over four lakh kg of excess weight. With over one lakh satisfied customers in Tamil Nadu already, the company is confident that the 'New Look' centre will take this figure further up.
Vandana Luthra said Chennai was the crucial centre for VLCC, as the people have given tremendous support and encouragement to VLCC and its concept in helping people remain lean and fit. "The opening of our 'New Look' centre is in line with VLCC's promise to its consumers - to provide them with state-of-art services in a congenial and comfortable environment. Our rapidly expanding network is a testimony of people's faith in the brand and its services."
 Vandana added the centre would offer its world-class scientific and tailor-made fitness and beauty services for men and women to the healthy and fitness conscious people of Chennai. VLCC would also offer its comprehensive personal care products through this centre. People of Chennai would now be able to choose from over 100 VLCC skin-care, hair-care and body-care products that are made naturally from Ayurvedic remedies.
The personal care products division is poised for an exciting period as exports, which touched Rs 40 lakh last year, are expected to increase rapidly to about Rs 2.5 crore in 2005-06, said Sandeep Ahuja, business head, personal care.
He said VLCC's presence in the country would increase to over 80 centres shortly in over 45 cities. With over five lakh satisfied clients, VLCC is one of India's most recognised brands, which is reinforced by its recent induction into the worldwide hall of fame for brands by being awarded the international 'Superbrand status'.
The VLCC Institute offers professional courses in beauty, health and management, VLCC personal care range of products, VLCC workout factory (weight maintenance centre), VLCC nail studio and spa.
VLCC is also the world's first slimming, fitness and beauty corporate to get the ISO 9001:2000 quality certification, SA: 8000 (Social Accountability) certification along with ISO: 14001 certification for meeting global environment standards, Ahuja said.
R Rangaraj
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