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Ramp

'Fireworks' is the new look

Lakme, India’s expert beauty brand, unveiled its winter collection, ‘Fireworks’, in Chennai on October 5 with make-up expert Kapil Bhalla creating the new look on ‘Lakme face’ Yana Gupta at Lifestyle stores.

Fireworks is inspired by the mood of celebration, which is reflected in the product line that is alluring and glamorous. Kapil has been associated with the Lakme brand for over two years and enjoys staying connected with the consumer.

On the winter statement looks created for Fireworks, Anil Chopra, vice-president, Lakme Lever, said, “The new product line is inspired from the season that exudes an air of festivity. We are happy to have Tarun Tahiliani create the Fireworks look for us. It has been designed to highlight the Indian woman’s features and skin tone to offer her a magical touch this festive season.”

The Fireworks woman is a livewire, a smouldering spark and glittering with vital energy. The colours in the seasonal palette range from sparkling peachy pink and fiery purple-maroons to blue shot with silver undertones, cold gold and lustrous lavender. The celebratory spirit of the festive season will be reflected in the Fireworks range. The collection takes on a silver metallic texture in line with the trend for the season.

The products in the range include:

*Twelve rich sparkling shades in Enrich Lipcolor;
*True Wear Nail Colour - Like liquid metal for the nails with textures like fiery sparklers;
*Shimmer Eye Cube - Pink and mauve with silver undertones;
*Liquid Diamond Sparkle – Lip gloss with a silver lustre;
*Kohl Sparklers: Shimmery eye pencils in three sparkling shades of twilight, charcoal and violet; and
*Face Highlighter - In brilliant shades of silver and gold.

Lakme continuously innovates to offer a wide range of high-performance and high-quality skincare products, colour cosmetics and beauty services, Anil Chopra said. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading technology and trendsetter for global beauty brands, the Milan-based Intercos Italia as well as Paris-based Fiabila.

The Lakme India Fashion Week offers a perfect platform to take contemporary style, fashion and beauty to the Indo-Global woman.

Anil Chopra said the new look of Fireworks reflected the personality of a woman who is sexy, crackling with energy and shimmering with colour.

RR

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Published on Oct 7th, 2004


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