 Music video making contest
The I-Create Music Video Making Contest has been launched by Audio Media Education India Pvt Ltd, the Apple-Authorised Training Centre in
Chennai.
Forget your favorite video editor, take the stage and succumb to your temptation to create your own music video because the 'I-Create Music Video Contest' is here! The I-Create contest, which is open to the age group of 18-30 years, was launched by actor Suriya on June 6, 2006, by unveiling the contest song on Apple
iMac.
Get to shoot, record and edit your music video. All one would have to do is to send in the entries to Audio Media Education India Pvt Ltd, follow some simple guidelines and win exciting prizes like Apple Mac book and an Apple iPod along with a seat in the Apple Final Cut Pro Level 1 Certification course conducted by Audio Media Education.
Selvakumar, trainer and managing director, Audio Media Education, said, "Mac has been traditionally a tool of creative expression for musicians, editors, directors and visual effects artists all over the globe. We created I-Create so more and more creative minds can experience the power of Apple products and technology in realms of creative expression."
This competition would comprise of two categories -
Student Category, ranging from 16 years to 23 years; and
Professional Category from the age group of 24 years to 30 years.
Snapshot of the contest:
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Visit the website of Audio Media Education Pvt Ltd at
http://www.audiomedia.in
and download the I-Create song, composed by upcoming music director of the Tamil film industry, Vijay Anthony.
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Registrations could be made online starting June 7, 2006, till June 23, 2006.
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After registering online, the first 500 participants will be invited to attend a one-day orientation workshop on Apple iLife - a suite of digital lifestyle application, which comes bundled with every MAC, iMovie, iPhoto, iDVD and iWeb. The orientation will be conducted on June 24 and 25, 2006, in
Chennai.
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Post this orientation session, all the 500 participants will be given seven days to shoot the video. The duration of the rushes (source footage) should not exceed 20 minutes and has to be in the Mini DVD format only.
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On completion of the shoot of one's own music video, every participant will be given 3 to 4 hours to edit his or her footage on Apple iMovie at Audio Media Education. A team of editing supervisors will assist in completing the masterpiece.
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The maximum length for each video would be two minutes after editing.
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Audio Media reserves the right to reject videos deemed inappropriate. This means no songs featuring excessive swearing, obscene content and anything else you wouldn't want a ten-year-old to be exposed to.
From these entries the jury will finalise the winners - one each from both categories. Winner from the Professional Category get to win a brand new Mac Book, whereas the one from the Student Category will be the proud owner of a 30 GB Apple iPod and will also win a seat in the Apple Final Cut Level 1 Certification course at Audio Media Education.
Audio Media is the result of a journey that began for Selvakumar in the south Indian town of Madurai. After establishing a sound studio in 1993, Selva ventured into selling audio equipment. 1996 saw Audia Media Inc., as it was now called, associated with Steinberg and Apple.
The successful sales association with Apple grew into a viable bond with the result that AMe was launched as India's First Apple Authorised Training Centre, certified in Final Cut Pro, Shake, and many other Apple applications, Selva has conducted training programmes for professional film editors.
The primary courseware is designed by Apple and supplemental AMe courseware is designed by leading film academicians and industry professionals. Students appear for the ProMatric exam on line and earn credits straight from Apple's HQ in Cupertino, California.
The jury for the event:
1. Actor R S Suriya
2. AVM K Shanmugam
3. Gautham Menon
4. Director Selvaragavan
5. Antony
6. Rajivan
7. Actress Rohini
8. Cinematographer Aravind Krishna
9. Brinda and
10. Vijay Antony
Suriya said such courses would help bring out hidden talent. Personally speaking, he said he had learnt a lot about acting from film editors like Lenin and Vijayan. Editing played an important role in what the director wished to convey through the film, and, therefore, it was good if students learnt the various aspects of technology involved.
Director Gautham Menon said he was sure that the opportunity to make a video and edit it would immensely help the youth in fashioning a career in the film industry.
AVM K Shanmugham of AVM Films said he had found the products of this institution extremely talented and fit enough to be roped in by the film industry straightaway.
Music director Antony sang a few lines from his tune 'Jaadhigal Illaiyadi Paapa' based on Subramania Bharati's song. Based on this song, the contestants would have to make a short video film and later edit it in the presence of the jury.
R Rangaraj |
