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Qube joins elite D-Cinema club

Qube, the digital cinema server from Real Image, apart from being the only fully indigenously designed and developed technology product in its space, now joins the elite ranks of the big names in media and entertainment technology such as Dolby and Kodak in achieving D-Cinema capability in September this year. Qube met the compliance requirements for MXF Inter-Op Digital Cinema content. 

'Chicken Little', the much-awaited Disney blockbuster, is the first D-Cinema content being played from the Qube D-Cinema server at 'Sree', part of the Sathyam Cinemas.

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Said Kiran Reddy of Sathyam Cinemas: "We are extremely happy that India can now truly boast of a global technology pioneer in the media and entertainment sector - Qube, the D-Cinema server from Real Image, has performed to the exceptional functional and quality standard demands for playback of Hollywood cinema content in the digital format. At Sathyam Cinemas, we have always adopted the highest standards in everything we do with the objective of providing a discerning audience with the ultimate in cinema viewing experience - opting for D-Cinema standard for our digital projection equipment being another highlight of this belief. We wish Real Image and Qube global success".

"This places Real Image in the elite ranks of the few Indian technology companies that have been able to innovate and deliver a cutting edge technology product for the global markets. Having proven our credentials on the field to the exacting quality standards of the industry, we have now embarked on a global expansion plan for our Qube platform. It gives us great pleasure to inform you that our Digital Cinema initiative has now commenced operations from the US and Europe and very shortly we will be announcing a few key developments in these markets that would clearly position Qube as the technology product of choice in this domain," he said. 

Kiran added, "Global leadership in this domain is our vision and we believe that our positioning and timing augurs well in our pursuit." 

R Rangaraj

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Published on Dec 28th, 2005


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