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GV Films Limited, a production
house renowned for its pioneering ideas and creations, has yet
again come up trumps - this time in the international arena.
Seoul Drama Awards (SDA), considered as the equivalent of the
Oscar Awards for television serials and shows, is a global event
that attracts entries from leading television content production
houses from across the globe. At Seoul, Mayavi – the first-ever
3D magnum opus television aerial - is the sole and first-ever
Indian winner – The Jury’s Special Award for Excellence in TV
Drama. The SDA 2007 attracted
130 entries in 20 categories from some of the leading
international production houses including from India of which 34
were short-listed for nominations. This year’s edition of the
Seoul Drama Awards presented its top prizes to TV works from
India, Japan, China and South Korea.
The other notable winners in this year’s awards include Beijing
JC&AL’s 'The Great Revival', Fuji TV’s 'Nodame Cantabile' ,KBS’s
'A Dwarf Launches a Small Ball' , Australian entry 'Mortified',
Bavaria Media GmbH’s drama 'Can' from Germany. Top acting
honours went to Japanese actor Kimura Takuya for 'The Family'
and Helen Mirren for her role in 'Prime Suspect 7'.
An international jury headed by
Larry Gershman, chairman of the Emmy Committee, chose the awards
from the total nominations. The awards presentation ceremony was
held on Tuesday in KBS Hall in Seoul. This year’s event, timed
to coincide with the BCWW (Broadcast Worldwide) conference, was
noted for throwing a wider international net, with participation
from India, Argentina, Ukraine, Jordan, Brazil, Germany and
Belgium. A quick browse through the categories and the winners
tells the true story of its pan global appeal and popularity (www.seouldrama.org).
GV Films chairman Mahadevan
Ganesh said it all started a year-and-a-half-ago when GV
announced its venture into live action 3D serial for television.
This indeed raised innumerable eyebrows among the industry,
press and the public at that time. Die-hard critics had almost
written it off scorning the viability and enormity of such a
mammoth venture, he added.
But in its own inimitable
style, GV bounced back by telecasting Mayavi, a 26-Week-episode
serial successfully on Jaya TV within nine months of undertaking
production, said A Venkataramani, managing director.
Soon, GV followed it by taking
Mayavi to Kerala over Kairali TV where it is currently on air.
Then, came August 2007, SDA – Seoul Drama Awards 2007 – GV Films
won the Jury’s Award for Excellence in Television Dramas of
substance and creativity. The Korean Broadcasters Association
invited GV Films on board to be a special participant at the
BCWW (Broad Cast WorldWide) 2007, Aug 29-31, COEX, Seoul, Korea.
At this Expo GV Films was bestowed with the honour of being one
of the six participants to be invited from the global media
companies to foster growth and cross-cultural content.
Mayavi’s quality of production,
style, size and growing popularity has been attracting newer
territories. Consequently, GV Films Limited has already
finalised telecasting of Mayavi in Telugu with a leading channel
and it is slated to go on air in October 2007, Ganesh said.
There is much more in the offing for Mayavi in the near future.
Negotiations are at advanced stages to telecast it in other
languages like Marathi, Gujarati, Rajasthani, Bengali and Hindi
over a leading all-India Channel, added Venkataramani.
As a direct result of this
year’s award, Mayavi has attracted keen interest in 3D format
from some of the Asian, European and Australian television
channels to telecast Mayavi in their respective languages or
with English sub-titles. In the BCWW, GV Films has effectively
furthered the interest in 3D content and is currently in talks
for 3D Content Production Services with a Swedish and Australian
media houses besides a couple of Korean broadcasters.
While Mayavi is making waves in
the global arena, GV Films is highly bullish on more content
creation of substance for which it has already tied up with some
of the leading regional, national and more importantly
international television channels. With so much on the anvil, GV
Films is expected to rake in big bucks and touch revenue of over
Rs 50 crore in the coming year apart from its mainstay
traditional business of film and theatricals, said V Ravee, its
CEO.
R Rangaraj
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